Search engine optimization Strategy

The Internet is transforming how we do business and live. No longer can your business just put up a website and consider it a job well done. A website is only the first step. Engaging and being found online is essential for the growth of your company. That is why search engine optimization is critical.

Be ViSiBLe!The number of internet users in india is expected to increase from 125 million to half a billion by 2015

Search engine optimization is a scientific process used to analyze

a number of variables in

order to increase website rankings

across the various organic search engine results page.

PPC Ads

Organic Search Results

FACTORS WORK TOGETHERSome factors influence more than others, which we've weighted

1 (weakest) to 3 (strongest). No single factor guarantees top

rankings. Several favorable factors increase odds of success.

Negative "Violation" and "Blocking" factors harm your chances.

Country

Pc+3

Authority

Ta+3

Reputation

Sr+2

Quality

Lq+3

Locality

Pl+3

Social

Ps+1

History

Th+1

Shares

Ss+1

Text

Lt+3

History

Ph+2

Numbers

Ln+1

Crawl

Ac+3

Titles

Ht+3

Quality

Cq+3

Speed

As+1

Description

Hd+2

Research

Cr+3

URLs

Au+1

Headers

Hh+1

Words

Cw+2

Engage

Ce+2

Fresh

Cf+2

Blocking

Bp-3

Blocking

Bt-1

Paid Links

Vp-3

Link Spam

Vl-1

Cloaking

Vc-3

Stuffing

Hidden

Vs-1

Thin

Vt -2

Quality

Vh-1

OFF THE PAGE SEO

LINKS SOCIAL TRUST

ON THE PAGE SEO

CONTENT HTML ARCHI TECTURE

VIOLATIONS BLOCKING

PERSONAL

THE PERIODIC TABLE OF SEO RANKING FACTORSSearch engine optimization — SEO — seems likes alchemy

to the uninitiated. But there's a science to it. Search engines

reward pages with the right combination of ranking factors.

Below, some major factors or "signals" you should seek to have.

These elements are in the direct control of the publisher.

Are pages well written & have substantial quality content?QUALITYCq

Have you researched the keywords people may use to find your content?

RESEARCHCr

Do HTML title tags contain keywords relevant to page topics?TITLESHt

Can search engines easily "crawl" pages on site?CRAWLAc

Does site load quickly?SPEEDAs

Are URLs short & contain meaning-ful keywords to page topics?URLSAu

Do meta description tags describe what pages are about?DESCRIPTIONHd

Do headlines and subheads use header tags with relevant keywords?HEADERSHh

Do pages use words & phrases you hope they'll be found for?

WORDSCw

Do visitors spend time reading or "bounce" away quickly?

ENGAGECe

Are pages fresh & about "hot" topics?FRESHCf

ON THE PAGE SEO RANKING FACTORS

CONTENT

HTML

ARCHITECTURE

If searchers "block" site, hurts both trust & personalization.

Have many people blocked your site from search results?BLOCKINGBt

Has someone blocked your site from their search results?BLOCKINGBp

BLOCKING

Spam techniques may cause ranking penalty or ban.

Have you purchased links in hopes of better rankings?PAID LINKSVp

Have you created many links by spam-ming blogs, forums or other places?LINK SPAMVl

Do colors or design "hide" words you want pages to be found for?HIDDENVh

Do you show search engines different pages than humans?CLOAKINGVc

VIOLATIONS Is content "thin" or "shallow" & lacking substance?THINVt

Do you excessively use words you want pages to be found for?STUFFINGVs

Elements influenced by readers, visitors & other publishers.

Are links from trusted, quality or respected web sites?QUALITYLq

Do those respected on social networks share your content? REPUTATIONSr

What country is someone located in?COUNTRYPc

What city or local area is someone located in?

LOCALITYPl

Does someone regularly visit the site? Or "liked" it?

HISTORYPh

Do many share your content on social networks?SHARESSs

Do links, shares & other factors make site a trusted authority?AUTHORITYTa

Has site or its domain been around a long time, operating in same way?HISTORYTh

Do links pointing at pages use words you hope they'll be found for?TEXTLt

Do many links point at your web pages?NUMBERLn

OFF THE PAGE SEO RANKING FACTORS

LINKS

SOCIAL

PERSONAL

TRUST

What do your friends think of the site?

SOCIALPs

Learn More: HTTP://SELND.COM/SEOTABLEWritten By: Design By: Copyright Third Door Media

+1

BenefitS of Search engine optimization

our Seo proceSS

And we do this again...And then Again!

UNDERSTANDINGBUSINESS GOALS

WEBSITE REVIEW & ANALYSIS

COMPETITORANALYSIS

KEYWORDIDENTIFICATION

& MAPPING

BENCHMARKINGREPORT

TECHIMPLEMENTATION

AUDITING SITEFOR SPIDERSTOPPERSENHANCING

SPIDERABILITYSETTING UPTRACKING &

CONVERSIONGOALS

CONTENTIMPLEMENTATION

OPTIMIZING TITLES,METAS ETC

CREATING CONTENT SILOS

OPTIMIZING KEYWORDDENSITIES

LINKBUILDING

MONTHLYREPORTING &

REOPTIMIZING

Why pick ingenio?Proven track record with over 10 years of internet marketing experience on a global level

Trained and worked closely with the #1 SEO Guru in the world, Bruce Clay for the past 7 years

Multi million dollar campaign management portfolio

Experts in conversion optimisation

One stop shop for all your internet marketing needs

caSe StudyCurrently optimized for over 1500 keyword phrases

Achieved over 700 first page rankings within the first 3 months

Increased site traffic by 300 percent over the course of 4 months

Approximately 100 rankings within the top 3 search results

UNDERSTANDING BUSINESS GOALS

WEBSITE REVIEW & ANALYSIS

KEYWORD IDENTIFICATION CREATING

AD COPIESAD CAMPAIGN

ARCHITECTURE(AD GROUPS)

DETERMINING DAILY & MONTHLY

BUDGETCREATING NEW/OPTIMISING

EXISTING LANDING PAGES

SETTING UP ANALYTICS TO TRACK

CONVERSION GOALS

MONITORING CONVERSIONS & QUALITYSCORE

REGULAR A/B TESTING

MONTHLY REPORTING &

REOPTIMIZING

DETERMINING BID AMOUNTS ON A

KEYWORD LEVEL

DETERMINING BEST DAYS AND

TIME TO RUN THE CAMPAIGN

IMPROVECONVERSION

OPTIMISATION

IMPROVECONVERSION

OPTIMISATION

ppc Strategy

PPC is a type of sponsored online

advertising that is used on a wide range of websites,

including search engines, where the advertiser only pays if a

web user clicks on their ad.

Discovery Interview

Business and Website Analysis Methodology

Site Audit/Code Structure Survey

Code Validation

Competitor Analysis

Keyword Research, Identification, & Mapping; number of keywords

Benchmarking Report

Tech Implementation (Canonicalization, Sitemap Installation, Site Spiderability)

Setting Up Tracking & Conversion Goals

SEO Engineered Content Articles

Code Optimization (Titles, Metas, Headers, etc.); max pages

Creating Content Silos

Optimizing Keyword Densities

Local Search Optimization

Search Engine Submission

Link Building*

Monthly Analytics Report

Monthly Ranking Report

ONE TIME SETUP FEE

COST PER MONTH

LOCAL PACKAGE FEATURES

Rs. 10,000

Rs. 5,000

Rs. 15,000

Rs. 10,000

Rs. 30,000

Rs. 10,000

Rs. 40,000

Rs. 10,000

BRONZE SILVER GOLD PLATINUM

4 6

1/month

10 pages5 pages

8

4/month

20 pages

10

6/month

30 pages

PRESS RELEASES

PPC MANAGEMENT FEE/MONTH :

RS. 2,500 + 10% OF MONTHLY ADVERTISING

BUDGET

PPC SETUP - ONE TIME FEE : 25%

OF THE MONTHLY ADVERTISING

BUDGET

ONE WAYPAID LINKS

Add - ons

* Purchased links will be an additional cost to the client, subject to approval by the client.All packages are on a 12 month contract basis.

Payments are made payable in advance on a quarterly basis

For pricing details, contact (080) 41516044 or write to us at sales@ingeniomarketing.com

Discovery Interview

Business and Website Analysis Methodology

Site Audit/Code Structure Survey

Code Validation

Competitor Analysis

Keyword Research, Identification, & Mapping; number of keywords

Benchmarking Report

Tech Implementation (Canonicalization, Sitemap Installation, Site Spiderability)

Setting Up Tracking & Conversion Goals

SEO Engineered Content Articles

Code Optimization (Titles, Metas, Headers, etc.); max pages

Creating Content Silos

Optimizing Keyword Densities

Local Search Optimization

Search Engine Submission

Link Building*

Monthly Analytics Report

Monthly Ranking Report

ONE TIME SETUP FEE

COST PER MONTH

NATIONAL PACKAGE FEATURES

Rs. 30,000

Rs. 15,000

Rs. 40,000

Rs. 15,000

Rs. 60,000

Rs. 20,000

Rs. 70,000

Rs. 20,000

BRONZE SILVER GOLD PLATINUM

6 10

4/month

10 pages5 pages

2/month

14

8/month

20 pages

20

12/month

30 pages

* Purchased links will be an additional cost to the client, subject to approval by the client.All packages are on a 12 month contract basis.

Payments are made payable in advance on a quarterly basisPRESS RELEASES

PPC MANAGEMENT FEE/MONTH :

RS. 2,500 + 10% OF MONTHLY ADVERTISING

BUDGET

PPC SETUP - ONE TIME FEE : 25%

OF THE MONTHLY ADVERTISING

BUDGET

ONE WAYPAID LINKS

Add - ons

For pricing details, contact (080) 41516044 or write to us at sales@ingeniomarketing.com

502 PRESTIGE CENTRE POINTCUNNINGHAM ROAD, BANGALORE

KA - 560052TEL: (080) 4151 6044

WWW.INGENIOMARKETING.COM