Download pdf - Inspire Your Customers To Buy

Geoff McDonald @IdeasMarketing #ideaslunch

How to Inspire Your Customers to Buy

Ideas ArchitectBook Rapper

GeoffMcDonald.com/blog

?Geoff McDonald @IdeasMarketing #ideaslunch

Why are you here?Part 1


Poll Question : Which is most important to you right now?

➊ Passion➋ Purpose➌ Leadership➍ Sales


The BookPart 2


The book

@Simon Sinek • StartWithWhy.com • Porfolio • New York • 2009

English, Cultural Anthropology, Law, Advertising, TED Video

Simon SinekImage: CaptureYourFlag.com

The 3 circle, 3 word book summary

WHY

HOW

WHAT

The Golden Circles

Biology not Opinion

LIMBIC BRAIN

NEOCORTEX

WHY

HOW

WHAT

How we make decisions

WHY

HOW

WHAT

Feelings and Words

Book Rapper : Sticky Change • Switch by Chip + Dan Heath

Rational and Emotional

Three Things to Focus On

why Beliefs • Clarity


why

how

Beliefs • Clarity

Actions • Discipline


why

how

what

Beliefs • Clarity

Actions • Discipline

Results • Consistency

Book Rapper thinks...

The key to causing action


How to Ignite Your Passion


Part 3

What do you want to be when you grow up?

Life is strange


Why?

Why do you do what you do?

For F***** Sake!

ManifestoCreate Your WHY

Previous Webinars : IdeasMarketing.com.au/Webinars


How to Use Your Business To Fulfil Your Purpose

Part 4


Remember back to when you first started...

Why does your business exist?

Profit is like Breathing

Who cares?

Why did you get into business?

Did you forget something?

Results come easier when we do things in the right sequence

The Cause Leads the Business

Money

Ideas People

Campaign

Previous Webinars : Three Essentials

Your business is merely a vehicle to fulfil your WHY

➊Cause ➋Business


How to Be a Great Leader and Incite Action in Others


Part 5

Great speeches in history...

Great speeches in history... well, almost...

I have a plan!

We’re human beings!

Do you want more to do?

The WHY sets the context for what follows

It’s what you can do for your country

Start with WHY, Know HOW

WHY

HOW

LeadersWHAT

Managers

Good parents know why!

Why?

How to Inspire Your Customers to Buy Almost Everything You Offer


Part 6

Less features, more expensive, 60% market share : Why?

Apple iPod

Why?


WHAT Selling : Ways We Manipulate People to Buy

Peer PressurePromotionAspiration

NoveltyPriceFear

Buying WHY versus buying WHAT

Manipulate Transact

Short

InspireLoyalty

Long

We don’t buy product features

Feeling Clean

Apple don’t sell computers!

1984

Computer companies don’t make phones

Stuck in the what, stuck in the past

People buy why you do it

GeoffMcDonald.com/blog


What’s Next?Part 7


See the TED Video!

Buy the book!

ManifestoCreate Your WHY

What horse are you riding into town on?

Invite Yourself : IdeasMarketing.com.au/Webinars

Next YearNext Webinar

Melbourne • Thursday 1st December • 8:30am - 5:00pm

The Seminar Sandwich


3 Events in One Day

Ideas LunchManifesto 2012 Game

Melbourne • Thursday 1st December • 8:30am - 11:30am


Manifesto : Create Your WHY

Melbourne • Thursday 1st December • 12:00pm - 1:30pm


Couple on the Run : WHY, HOW, WHAT

Melbourne • Thursday 1st December • 2:00pm - 5:00pm


2012 Game : Create your HOW and WHAT


$40 Lunch


$40 Lunch

$100 Seminar


$40 Lunch

$100 Seminar

$120 Seminar + LunchSave $20


$40 Lunch

$100 Seminar

$120 Seminar + Lunch

$160 2xSeminars + Lunch

Save $20

Save $80

Register : IdeasMarketing.com.au/workshops


Ideas LunchManifesto 2012 Game

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[email protected]

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Be kind to yourself. Just notice.

Reflect

What’s your life NOT about?