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Is Your Brand On Demand?

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So what?

We areCritical Mass.

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A selection of our clients

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Today’s Consumer Has Changed…

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People Play a Lot of Different Roles...

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…and Consume Media in Different Places

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Is Your Brand on Demand?

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1.0 On demand brands are insightful.

The act or result of apprehending the inner nature of things or of seeing intuitively .Merriam Webster

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insightful

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2.0 On demand brands are remarkable.

“Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.” Seth Godin

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remarkable

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3.0 On demand brands are valuable.

“Frequent online purchasers are more likely to spend more money at Web sites that offer personalization…”

Cyber Dialogue

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4.0 On demand brands are dynamic.

“2.83 million pieces of new content are posted every day…”

Nielsen BuzzMetrics

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dynamic

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5.0 On demand brands are portable.

“”I'm on a Virgin America plane heading to NYC—with onboard wifi it's like a flying office”

Biz Stone - Twitter

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6.0 On demand brands are conversational.

“"Online media has transformed into a social and interactive experience, and brands are anxious to target messages to the active consumer audiences that are flocking to these platforms.“

Rob Crumpler, CEO of BuzzLogic

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7.0 On demand brands are everywhere.*

“Consumers don’t see the difference between marketing channels. They just see the brand and then use the channel that’s most convenient for them at that time” eMarketer

* Everywhere they need to be

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Everywhere

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In Summary…

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Summary

Be insightful Be remarkableBe valuableBe dynamic Be portableBe conversational Be everywhere

Be on demand

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Contact:Amanda LevyDirector, Business Development504-301-8385amandal@criticalmass.com