©2013 LinkedIn Corporation. All Rights Reserved.
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You are the CEO of ME Inc.
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Great brands convey an emotional response.
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This is a real brand but not how I want to be thought of.
“Visibility creates opportunities.”
©2013 LinkedIn Corporation. All Rights Reserved.
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How are you leveragingStatus Updates?
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“It’s not the size of your network, but how you use it.”
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Use your statusupdates to engageyour network
• 166 likes• 12 comments• 67 shares
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Use your statusupdates to promoteyour network
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Use your statusupdates to promote your company
• Press• Blogs• Content
©2013 LinkedIn Corporation. All Rights Reserved.
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Use your statusupdates to inform your network
• Industry news• Relevant content
Who you know IS moreImportant than WHATYou knowYour network
is your business.
©2013 LinkedIn Corporation. All Rights Reserved.
Proficiency in social media is a differentiator now, but
will soon be a qualifier.
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