#intalent
Moderated by: Alyssa Merwin Director, SMB Relationship Management, North America
Maximize your return on investment with LinkedIn
#intalent
Jay Zaidi Senior Manager, Recruitment - TMX Group
TMX Group companies provide listing venues, trading markets, clearing facilities, data products and other services to the global financial community.
The challenge: • Agency spending rampant, processes broken, rogue
hiring was the norm
Building a solution: • Started with 1 Recruiter seat + 3 Job Slots,
implemented best practices and built confidence one hiring manager at a time
LinkedIn Products Now: • 5 Recruiter seats + 21 Job Slots
#intalent
Jay Zaidi Senior Manager, Recruitment - TMX Group
ROI: • % of agency hires down to ~9% from a peak of 30%
since 2012.
• Reduced time-to-fill by 15-20% since 2012.
• Cost-per-hire reduced by ~50% since 2012.
• LinkedIn combined with other recruitment initiatives saves ~$1MM/year.
Use Data to guide all decisions. Learn the business inside and out, and build a practice, not just a function.
#intalent
Uni-Select is North American leader in distribution of replacement parts, tools, equipment, paint, accessories for motor vehicles.
• Auto Parts Plus, Auto Plus, FinishMaster, Beck/Arnley
LinkedIn Products: • 2011: 1 LinkedIn Member Premium Account
• 2012: 1 Gold Career Page + 1 Work With Us Ad + 1 Recruiter Seat + 3 Job Slots
• 2014: 2 Silver Career Pages + 1 Work With Us Ad + 5 Recruiter Seats + 11 Job Slots
Arnaud Kermouche Manager, Global Talent Acquisition - Uni-Select
#intalent
Arnaud Kermouche Manager, Global Talent Acquisition - Uni-Select
Our ROI….within 2 years! • +300% new followers (nearly 9,000)
• +15% applicants MoM
• Talent Brand Index = +30% (highest compared to our peers)
• +110% monthly job viewers
• Talent Brand Engagement = +90%
Communicate your action plan and results, educate your business partners, optimize your processes and focus on candidate experience. Then your costs will turn into investment!
#intalent
The Realogy Franchise Group, the leading franchisor of real estate brokerages in the world, including world-renowned brands such as:
• Better Homes and Gardens® Real Estate
• Century 21 Real Estate LLC®
• Coldwell Banker®
• Coldwell Banker Commercial®
• ERA®
• Sotheby’s International Realty®
LinkedIn Products: • 3 Recruiter Seats + 1 Gold Career Page + 25 Job
Slots + Recruitment Ads + Work With Us Ads
Angie McDonald Vice President of Human Resources - Realogy
#intalent
If you understand the recruiting needs of your organization you can establish an appropriate solution via LinkedIn that will assist in achieving success and demonstrate ROI through cost savings and quality hires.
Angie McDonald Vice President of Human Resources - Realogy
ROI:
• Increase in Social Sourcing
• Hiring increased from 0-12% in 1 year
• Lower volume but higher quality candidates
• Ability to convert passive candidates to hires
• Increase in brand awareness
• Decrease in agency spend
• Ability to create Competitive Mapping for hiring managers
#intalent
Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Business Process Services Organization.
• Revenues US$ 7.3bn
• Operations in 5 continents, 55 countries and 175+ locations
• Workforce of 140,000+
• Headquarter: Bangalore, India
• Wipro is globally recognized for its commitment to sustainability.
LinkedIn Products: • 135 Recruiter Licenses + 1 Gold Career Page + 340
Job Slots + 800,000 Sponsored Jobs
Ashok Tripathy Global Head & Vice President, Strategic Hiring – Wipro Ltd.
#intalent
Ashok Tripathy Global Head & Vice President, Strategic Hiring – Wipro Ltd.
Measuring ROI – The S.M.A.R.T way. LinkedIn influence assessed for each element
• Systems & Process: Recruiter usage Dashboard • Market Map: Talent Pool & Talent Flow Analytics • Alignment: Brand Index, Followers & Engagement • Responsiveness: InMail Response, Cycle time • Total Cost: Agency Usage data
Wipro is India’s 2nd most inDemand employer • Moved 9 positions from 11th to 2nd rank in one year
Recommendation: • ROI is also “Return On Ideas” to derive value for
stakeholders – beyond cost • Define-Measure-Publish “Value Analytics”
What cannot be measured, cannot be managed.
#intalent
Alyssa Merwin
Director, SMB Relationship Management, North America
Maximize your return on investment with LinkedIn
Angie McDonald
Vice President of Human Resources Realogy
Ashok Tripathy
Global Head & Vice President, Strategic Hiring
Wipro Ltd.
Arnaud Kermouche
Manager, Global Talent Acquisition Uni-Select
Jay Zaidi
Senior Manager, Recruitment TMX Group
#intalent
Key Takeaways
1. It’s important to know what you’re trying to solve for – if you can’t measure it, you can’t manage it.
2. If your team isn’t used to passive candidate recruiting, it may take some time. You’ll likely need to change the way you measure their success.
3. ROI at LinkedIn is more than just the hard ROI ($$ saved), it’s about the soft ROI as well: turning your talent acquisition partners into true business partners.