#intalent

Moderated by: Alyssa Merwin Director, SMB Relationship Management, North America

LinkedIn

Maximize your return on investment with LinkedIn

#intalent

Jay Zaidi  Senior Manager, Recruitment - TMX Group

TMX Group companies provide listing venues, trading markets, clearing facilities, data products and other services to the global financial community.

The challenge: •  Agency spending rampant, processes broken, rogue

hiring was the norm

Building a solution: •  Started with 1 Recruiter seat + 3 Job Slots,

implemented best practices and built confidence one hiring manager at a time

LinkedIn Products Now: •  5 Recruiter seats + 21 Job Slots

#intalent

Jay Zaidi  Senior Manager, Recruitment - TMX Group

ROI: •  % of agency hires down to ~9% from a peak of 30%

since 2012.

•  Reduced time-to-fill by 15-20% since 2012.

•  Cost-per-hire reduced by ~50% since 2012.

•  LinkedIn combined with other recruitment initiatives saves ~$1MM/year.

Use Data to guide all decisions. Learn the business inside and out, and build a practice, not just a function.

#intalent

Uni-Select is North American leader in distribution of replacement parts, tools, equipment, paint, accessories for motor vehicles.

•  Auto Parts Plus, Auto Plus, FinishMaster, Beck/Arnley

LinkedIn Products: •  2011: 1 LinkedIn Member Premium Account

•  2012: 1 Gold Career Page + 1 Work With Us Ad + 1 Recruiter Seat + 3 Job Slots

•  2014: 2 Silver Career Pages + 1 Work With Us Ad + 5 Recruiter Seats + 11 Job Slots

Arnaud Kermouche  Manager, Global Talent Acquisition - Uni-Select

#intalent

Arnaud Kermouche  Manager, Global Talent Acquisition - Uni-Select

Our ROI….within 2 years! •  +300% new followers (nearly 9,000)

•  +15% applicants MoM

•  Talent Brand Index = +30% (highest compared to our peers)

•  +110% monthly job viewers

•  Talent Brand Engagement = +90%

Communicate your action plan and results, educate your business partners, optimize your processes and focus on candidate experience. Then your costs will turn into investment!

#intalent

The Realogy Franchise Group, the leading franchisor of real estate brokerages in the world, including world-renowned brands such as:

•  Better Homes and Gardens® Real Estate

•  Century 21 Real Estate LLC®

•  Coldwell Banker®

•  Coldwell Banker Commercial®

•  ERA®

•  Sotheby’s International Realty®

LinkedIn Products: •  3 Recruiter Seats + 1 Gold Career Page + 25 Job

Slots + Recruitment Ads + Work With Us Ads

Angie McDonald  Vice President of Human Resources - Realogy

#intalent

If you understand the recruiting needs of your organization you can establish an appropriate solution via LinkedIn that will assist in achieving success and demonstrate ROI through cost savings and quality hires.

Angie McDonald  Vice President of Human Resources - Realogy

ROI:

•  Increase in Social Sourcing

•  Hiring increased from 0-12% in 1 year

•  Lower volume but higher quality candidates

•  Ability to convert passive candidates to hires

•  Increase in brand awareness

•  Decrease in agency spend

•  Ability to create Competitive Mapping for hiring managers

#intalent

Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Business Process Services Organization.

•  Revenues US$ 7.3bn

•  Operations in 5 continents, 55 countries and 175+ locations

•  Workforce of 140,000+

•  Headquarter: Bangalore, India

•  Wipro is globally recognized for its commitment to sustainability.

LinkedIn Products: •  135 Recruiter Licenses + 1 Gold Career Page + 340

Job Slots + 800,000 Sponsored Jobs

Ashok Tripathy  Global Head & Vice President, Strategic Hiring – Wipro Ltd.

#intalent

Ashok Tripathy  Global Head & Vice President, Strategic Hiring – Wipro Ltd.

Measuring ROI – The S.M.A.R.T way. LinkedIn influence assessed for each element

•  Systems & Process: Recruiter usage Dashboard •  Market Map: Talent Pool & Talent Flow Analytics •  Alignment: Brand Index, Followers & Engagement •  Responsiveness: InMail Response, Cycle time •  Total Cost: Agency Usage data

Wipro is India’s 2nd most inDemand employer •  Moved 9 positions from 11th to 2nd rank in one year

Recommendation: •  ROI is also “Return On Ideas” to derive value for

stakeholders – beyond cost •  Define-Measure-Publish “Value Analytics”

What cannot be measured, cannot be managed.

#intalent

Alyssa Merwin

Director, SMB Relationship Management, North America

LinkedIn

Maximize your return on investment with LinkedIn

Angie McDonald

Vice President of Human Resources Realogy

Ashok Tripathy

Global Head & Vice President, Strategic Hiring

Wipro Ltd.

Arnaud Kermouche

Manager, Global Talent Acquisition Uni-Select

Jay Zaidi

Senior Manager, Recruitment TMX Group

#intalent

Key Takeaways

1.  It’s important to know what you’re trying to solve for – if you can’t measure it, you can’t manage it.

2.  If your team isn’t used to passive candidate recruiting, it may take some time. You’ll likely need to change the way you measure their success.

3.  ROI at LinkedIn is more than just the hard ROI ($$ saved), it’s about the soft ROI as well: turning your talent acquisition partners into true business partners.