cariatimaking sense of sports, entertainment and politics
Saturday, November 14, 2009
goals
establish myself as a leader in PR for sports and entertainment
make sense of the politics in sports and entertainment
create a strong online presence
Saturday, November 14, 2009
personal SWOTWeaknesses
• Hard on myself
• Opinionated
• Small online presence
• Lack of professional experience
Opportunities• Develop my personal brand
• Develop as a professional
• Learn about new markets online
• Politics and Sports are hot topics
• Politics and Sports = Entertainment
Threats• Getting left behind in new technology
and media
• Myself
Strengths• Creative
• Motivated
• Quick learner
• Detail oriented
• Sports fanatic
• Politics have been an interest of mine since I was 5. B.A. (Hons) Political Science
Saturday, November 14, 2009
key messagebe the missing link between politics and sports.
picture by www.wordle.net
Saturday, November 14, 2009
where is joseph?
Twitter: @josephcariati
Linkedin: Joseph Cariati
Blogspot: josephcariati.blogspot.com
Saturday, November 14, 2009
objectivesCreate a strong online presence
• 200 Twitter Followers, 80 Twitter Lists
• Strong Blog updated frequently
• Comment on professional blogs, and blogs that interest me
Follow sports and political blogs
• Create relationships with influential bloggers
Position myself as a strong communicator who is a leader in sports and politics
• Learn how to target niches effectively
• Learn which social media apps work best
• Always be a step ahead
Saturday, November 14, 2009
strategies
Actively participate in online communities such as Twitter, Blogs, Linkedin, and Ning
Utilize the networking opportunities made available to me via social media, and traditional forms
create a weekly sports, entertainment podcast where I discuss the politics behind it all
Build a reputation as an excellent writer and media oriented person
Saturday, November 14, 2009
tactics (channels)
Develop brand using different types of traditional and social media
• weekly podcast:
hot topics in sports, entertainment, politics and how they are connected
Dedicate myself daily to:
• Read my RSS Feed
• Twitter Search
• Comment on blogs
Actively participate in social media
• Network on ning, and linkedin
• Update my blog at least twice a week
• Tweet meaningful messages that are relevant to sports and politics
Continue to volunteer for media relations events
Use the following channels:
• Blogspot
• NING
• Google Reader
• Comment on articles at tsn.ca theglobeandmail.ca
Saturday, November 14, 2009
critical path
Promote my personal brand, gain insights from mentors
Immediately
Update blog twice a week
Immediately
Utilize new forms of social media- weekly podcast
December 2009
Volunteer for media relations events
ongoing
Engage new followers
December 2009
Activity Date
Saturday, November 14, 2009
thank you
Saturday, November 14, 2009
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