cariatimaking sense of sports, entertainment and politics

Saturday, November 14, 2009

goals

establish myself as a leader in PR for sports and entertainment

make sense of the politics in sports and entertainment

create a strong online presence

Saturday, November 14, 2009

personal SWOTWeaknesses

• Hard on myself

• Opinionated

• Small online presence

• Lack of professional experience

Opportunities• Develop my personal brand

• Develop as a professional

• Learn about new markets online

• Politics and Sports are hot topics

• Politics and Sports = Entertainment

Threats• Getting left behind in new technology

and media

• Myself

Strengths• Creative

• Motivated

• Quick learner

• Detail oriented

• Sports fanatic

• Politics have been an interest of mine since I was 5. B.A. (Hons) Political Science

Saturday, November 14, 2009

key messagebe the missing link between politics and sports.

picture by www.wordle.net

Saturday, November 14, 2009

where is joseph?

Twitter: @josephcariati

Linkedin: Joseph Cariati

Blogspot: josephcariati.blogspot.com

Saturday, November 14, 2009

objectivesCreate a strong online presence

• 200 Twitter Followers, 80 Twitter Lists

• Strong Blog updated frequently

• Comment on professional blogs, and blogs that interest me

Follow sports and political blogs

• Create relationships with influential bloggers

Position myself as a strong communicator who is a leader in sports and politics

• Learn how to target niches effectively

• Learn which social media apps work best

• Always be a step ahead

Saturday, November 14, 2009

strategies

Actively participate in online communities such as Twitter, Blogs, Linkedin, and Ning

Utilize the networking opportunities made available to me via social media, and traditional forms

create a weekly sports, entertainment podcast where I discuss the politics behind it all

Build a reputation as an excellent writer and media oriented person

Saturday, November 14, 2009

tactics (channels)

Develop brand using different types of traditional and social media

• weekly podcast:

hot topics in sports, entertainment, politics and how they are connected

Dedicate myself daily to:

• Read my RSS Feed

• Twitter Search

• Comment on blogs

Actively participate in social media

• Network on ning, and linkedin

• Update my blog at least twice a week

• Tweet meaningful messages that are relevant to sports and politics

Continue to volunteer for media relations events

Use the following channels:

• Blogspot

• Twitter

• Linkedin

• NING

• Google Reader

• Comment on articles at tsn.ca theglobeandmail.ca

Saturday, November 14, 2009

critical path

Promote my personal brand, gain insights from mentors

Immediately

Update blog twice a week

Immediately

Utilize new forms of social media- weekly podcast

December 2009

Volunteer for media relations events

ongoing

Engage new followers

December 2009

Activity Date

Saturday, November 14, 2009

thank you

Saturday, November 14, 2009