Pillars of Business Planning
Georgi Kadrev, FMI, SU, March 2010
Any Questions Left
Section: Problem / Opportunity
• State of the Art• Problems• Complications• Wrongs• Opportunities
Section: Solution / Product
• Mission• Innovation• Key Features• Value Proposition• Use Cases
Section: Business Model
• Making money• Pricing Policy• Direct / Indirect
Section: Market
• Clienets, Users• Turnover• Trends• Fragmentation• Niche / Gap Analysis
Section: Competition
• Key Players• Comparison• “Unfair” Advantages• Sustainable Advantages• Handling Copycats
Section: Technology / Intellectual Property
• Know-How• Intellectual Property• Keep it Understandable
Section: Prototype
• Features• Little bugs are OK• Proof of Concepts• First Clients• Short-term Plans
Section: Strategy
• Vision• Operations• Development• Milestones• Growth Potential
Section: Financing / Investment Needs
• Financial Projections• Investment Needs• Exit Strategy
Section: Team / Management
• Background• In Idea’s context• Role• Structure
Section: SWOT Analysis
• Strengths• Weaknesses• Opportunities• Threats• Internal / External• Interconnections
Section: Fatal Flaws / Risk Management
• “Plan B”• Thought-out Idea• Maturity• Bullet-proofing• Peace of Mind
Appendix: Financial Projections
• Budget• Revenues• Highlights• Bottom-Up approach• References• Include “Plan B”
Guy Kawasaki / Garage Technology Ventures:• http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html
• http://www.garage.com/resources/writingexecsum.shtml
• http://www.garage.com/resources/perfectingpitch.shtml
Index Ventures:• http://indexventures.com/approach/index/category/8
Worthy Resources
• www.fotolia.com (via stockpodium.com)
• www.photoxpress.com • Diana Ruseva
Photo Credits