Question one In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video fits under the genre of pop, you can see this when I compare Alex and I’s music video https://www.youtube.com/watch?v=Bx6OLqu5vrQ to other pop music videos such as https://www.youtube.com/watch?v=29GWMT0GB6s and https://www.youtube.com/watch?v=PaKr9gWqwl4 There is some very similar shots, editing techniques and camera movements which shows that Alex and I’s music video has the same typical pop conventions which they also have in their pop music video. This is demonstrated in the screen grabs below.

All of these show a similar pop convention which occurs in the pop genre music video which is, showing the background of the scene to highlight the location but still keeps focus on the main artist or people who are involved. This is a shot type that would appear in a pop genre music video because it would appel to the audience since the position of the shot reveals what fashionable clothes that the artist is wearing, this is what young teenagers my take their fashion inspiration from, this is one need of the audience of a pop music video met.

The typical pop conventions which appear in that genre music video is listed on the PowerPoint below. https://drive.google.com/file/d/0B91W3SswwXtsbXFrbFc3a3R4cTQ/view?usp=sharing

Having the lyrics appear in the video is a very poplar convention that happens in many pop music videos. They use this technique to make the lyrics stand out the audience, this is normally used in the chorus or at the start or end of the video. We used it in our music video in the chorus since this is when most people are going to sing along. We also used the bright writing to make it stand out in contrast to the background, the writing on the other two pictures also has the same affects. Over all we felt that it was important to take inspiration from similar pop

videos since we wanted our video to have the same professional pop look. Most of the pop videos follow these conventions since they know the type of people who watch music videos will enjoy them. However some videos try to go away from these conventions or take them to the extremes to make them stand out and potentially go viral. Such as a pop convention is having a women sexualised, blurred lines took this to the extreme by having three naked women in the video. We avoided going to any extremes in our music video since we wanted to ‘play it safe 'and fit the pop genre. This avoided any contrcial sterotypes which would stop anyone feeling offended.

In a pop music video the artist is usually the main focus, this is described in Goodwin's star theory. This is a theory which highlights particular elements of a music video to show the music video is based on the star. We was inspired by this theory since it links with the pop genre and will work very well for our target audience. Below is a mind map of the elements which pop music videos uses and it links it to the star theory, we used this mind map to get shot ideas, how to lay out the mis-en-scene and how to use the camera to our advantage. There is also a prezi below which explains in more detail what star theory is.

https://prezi.com/cbolw-yapj2l/star-theory/?utm_campaign=share&utm_medium=copy

These two shots link with the star theory because it feeds one of the audience needs which is seeing the artist. Both pictures demonstrate this by having the main star in the middle of the shot taking over three quarters of the screen and the lighting focused on them.