Resources and Development Division– Liaison, Information and Internet Department
KKL-JNF Online Marketing Tools for Your Use
Donation Process Pyramid
Loyalty
Follow-up
Recognition
Fundraising
Convincing
Support
Empathy
Knowledge
Awareness
Lack of awareness
Repeat Contributions
Lack of Awarene
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aren
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s
Empathy
Support
Fundraisin
g
Mass Marketing
Mass Marketing
Information Production: News and Marketing
Tools:Internet, YouTube,
Newsletter
Kn
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Reco
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Donat
ion
Follow-Up
Tools:Internet –personal code;
Personal video;Targeted articles
Personal Connections
Personal Connections
Personal Information; Donor Appreciation and Report Back;
Video for annual donors events. Various Languages
Contribution
Loyalty
Mass Media: Examples of News UpdatesMass Media: Examples of News Updates
Operation Protective Edge Operation Protective Edge
Mass Media: Examples of News UpdatesMass Media: Examples of News Updates
France: Israel Today and Tomorrow France: Israel Today and Tomorrow
Canadian PM Harper at the Hula Lake ParkCanadian PM Harper at the Hula Lake Park
Mass Media: Examples of News UpdatesMass Media: Examples of News Updates
Special Events Missions and Ceremonies
Conferences
Mass Media: Examples of News UpdatesMass Media: Examples of News Updates
Personal Communication: Examples of Reports Back to Donors. Personal Communication: Examples of Reports Back to Donors.
Efrat the psychologist, addressing the donors from Canada. “We are planning a big celebration for the opening of the new center, and we really hope you will join us. We are full of gratitude for the wonderful gift you have given us.”
“Animals reflect what we are going through and help us understand ourselves better,” said Yonatan.
Canada: Retorno – Center for Animal Assisted TherapyCanada: Retorno – Center for Animal Assisted Therapy
Hernan Olisky from Moshav Mavkaim: “This shelter could save my life and the lives of other people. We have been given a feeling of safety.”
“The contributions of Friends of KKL-JNF all over the world give us strength to be strong, to believe in our future and to know that we are not alone,” concluded Alon Schuster, Mayor of the Shaar Hanegev Regional Council.
Personal Communication: Examples of Reports Back to Donors. Personal Communication: Examples of Reports Back to Donors.
International: Life Saving Portable Bomb SheltersInternational: Life Saving Portable Bomb Shelters
“All the sewage from the kibbutz used to flow into the streambeds, and this caused environmental damage,” said Gustavo Rochman, CFO of Kibbutz Hatzerim.
Personal Communication: Examples of Reports Back to Donors. Personal Communication: Examples of Reports Back to Donors.
Australia:Hatzerim Water Reclamation Facility Brings Life to the NegevAustralia:Hatzerim Water Reclamation Facility Brings Life to the Negev
"Sigal Moran, Mayor of the Bnei Shimon Regional Council: “The true response to all those who would like to destroy us is to reinforce the communities and develop the region. We have been embraced by Jewish Communities all over the world, especially by Australia.”
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
KKL-JNF Website. JPOST Green Israel. YouTube ChannelKKL-JNF Website. JPOST Green Israel. YouTube Channel
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
Examples of special Internet section for your use:Examples of special Internet section for your use:
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
KKL-JNF Website. JPOST Green Israel. YouTube ChannelKKL-JNF Website. JPOST Green Israel. YouTube Channel
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
KKL-JNF Website. JPOST Green Israel. YouTube ChannelKKL-JNF Website. JPOST Green Israel. YouTube Channel
Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section:
1,235,226
Number of views on the YouTube Channel this year: 101,791
Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section:
1,235,226
Number of views on the YouTube Channel this year: 101,791
The 3 most viewed sections: News
Touring Israel in Nature Afforestation and Ecology
The 3 most viewed sections: News
Touring Israel in Nature Afforestation and Ecology
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
Some Statistics and Data:Some Statistics and Data:
KKL-JNF YouTube ChannelKKL-JNF YouTube Channel
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
The 3 most viewed films: Growing Forests in the Desert with 49,575 views. Recycling Water in the Negev Desert with 10,846 views Planting Trees, Pushing Back the Desert with 7,984 views
The 3 most viewed films: Growing Forests in the Desert with 49,575 views. Recycling Water in the Negev Desert with 10,846 views Planting Trees, Pushing Back the Desert with 7,984 views
Video productions and live broadcastsVideo productions and live broadcasts
Examples of videos for fundraising eventsExamples of videos for fundraising events
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
Video productions and live broadcastsVideo productions and live broadcasts
Examples of News videos Examples of News videos
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
Video productions and live broadcastsVideo productions and live broadcasts
Examples of videos in different languages Examples of videos in different languages
Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication
As always, we will be happy to help you with anything you might need for your work
Please Contact us at:Email: [email protected]
Tel: 972-2-6583354