HOW WE CORNER THE GLOBAL LOCAL MARKETLJCL GROUP Phase One
RESEARCH & DISCOVERY
Complete a thorough Business Analysis to clearly understand the market space to best monetize and optimize your web presence, i.e.
▪ Design and Personalization▪ Brand Identity▪ Domain Assets▪ Market Profile▪ SEO Analysis▪ PPC Analysis▪ Preferred Site Models▪ New Sales/Ecommerce Strategy▪ Mobile Strategy▪ API Requirements
ONLINE OBJECTIVES Develop a fully-functioning and integrated online retail
sales platform based on industry and market-specific best practices
Substantially increase online retail sales
Launch new web site with interactive videos, ecommerce and E-newsletter
Initiate a marketing and technology plan to enhance the sales and brand awareness of the your brand by generating new sales streams / word of mouth
Expand business to include other product lines and an affiliate marketing program to diversify and stabilize customer loyalty
OFFLINE OBJECTIVES
Aggressive PR campaign built around local, regional, national events
Leverage publicist relationships
Targeted national Print/TV media advertising
Create street team and outdoor displays in target locations where fans/ads exist
Host offline events and co-promotions to highlight services/products to key stakeholders, investors, and high end customers
Incorporate public/private partnerships in the marketing mix
WEB STRATEGY
We create, maintain and help you monetize your website by: engaging customers & incentivizing loyalty conforming to best practices for:
1. SEO2. Usability3. E-Commerce security4. Analytics
exercising scalability as the E-business grows integrated management of external applications leveraging easy-to-use admin tools to allow non-technical
personnel to manage content constant monitoring “under the hood” of your E-Business.
SOCIAL MEDIA BUZZ
YouTube: Develop a custom TV Channel
focused on three main products/services
Advertisement overlays for all videos, sponsor ads
Publish with appropriate metadata, keywords to ensure SEO value
Expand Social Media Presence: Foursquare / Flickr Pinterest / Linkedin Crowdfunding Platforms / Tumblr
SITE MONETIZATION
Create online shopping platform w/ merchant processor and web management platform
Integrate accounting/Inventory Automate shipping through API
(UPS, USPS or Fed Ex) Create simple product
management tools to allow a diversified future product catalog
Ensure purchaser security Publish product feed to Google
Base
TRADE SHOW & POS MATERIALS
Create Media Kit, including… Promotional Materials Packaging POS Branding Retail Display Units Email Newsletter Templates Digital Advertising Elements Web Site Elements Video Elements
ONLINE ADVERTISING
Facebook Ads: Create an advertising
campaign to draw retail customers to Facebook page/retail site
Testing, Optimization, Refinement
Explore additional PPC and display advertising opportunities AdWords, Yahoo & Bing Clicks-Per-View (CPV)
Networks
EMAIL MARKETING
Taste Maker Outreach: Generate online word-of-mouth
through engaging key bloggers/writers with product samples, interviews, etc
Email Newsletter Distribution: Develop email campaigns for
current customers, sponsors, stakeholders
Segmentation, targeted mailing by geography, season
COUPONING
Couponing: Create discounts through
various online deal sources to encourage retail sales, SEO
Additional Social Media: Explore and create profiles
on additional social media networks to provide additional SEO value, greater long-tail returns
EXPANSION MODELPhase Two
AFFILIATE PROGRAMS
Incoming Affiliate Programs: Develop relationships with “like-
minded” industry service providers to expand market of related products to target audience
Outgoing Affiliate Programs: Leverage related products into
affiliate programs where your products are also sold to increase online sales
Timeline
TASK
Accept Proposal & Make Initial Payment Meet to establish expectations, basic
project parameters Preparation for SEO, market best practices,
site design Develop list serv of partners, customers,
stakeholders, etc. Present design templates & obtain approval Begin work on web site Soft launch via social media marketing
platform/shipping APIs Establish PR and ad campaign for QRT 1,
2013
Done Day 1-2 Day 3-
10 Day 3-
13 Day 10-
15 Day 16 Day20-
25 Day 26
Timeline (contd.)
TASK
Begin Stage 2 Initiate media interviews online, radio, tv Plan private networking events Generate emailing templates, landing
pages Create & distribute new brochures,
product displays, etc Additional social media integration Monitor web inquiries, likes, followers,
etc. Launch first e-mail newsletter of month Prep trade show displays for upcoming
conferences and networking events
Day 27-32 Day 33-37 Day 37-38 Day 39-48 Day 39-50 Day 41-50 Day 50-54 Day 50-57
Timeline (contd.)
TASK
Advertising performance monitoring, optimization
30-day web site traffic review Additional site optimization, update content
from new media appearances Begin outreach for sales/affiliate relationships Monitor site performance, revise/optimize as
needed Pursue wholesale partnerships, expand
product line Manage strategy for advertising, promotions,
web site maintenance, creative services Equip sales team with products, displays,
strategy
SPRING2013
Day 57-60
Day 61-67
Day 67 Day 68-
69 Day 70 Day 71-
90 Day 91+ Day 91+
Contact UsGeorgia2870 Peachtree Road, Suite 476Atlanta, Georgia 30305Office - (404) 991-3709
Florida221 N. Hogan Street, Suite 501Jacksonville, FL 32202 Office - (904) 962-7284
New York154 Grand StreetNew York, NY 10018Office - (646) 807-4579
Website Twitterwww.ljclgroup.com
@ljclgroup