The 8 Principles of Design How to Leverage the Power of Design
and Turn Consumers Into Customers Josh Levine Co-founder, CXO
Alexander Interactive (Ai) IRCE Web Design & Mobile Conference,
Orlando Feb 2014
Hi, Im Josh Co-founder, CXO Digital Design, Strategy &
Development Agency Founded 2002, Independent Transactional
Expertise Manhattan based IMA Top 10 Agency of Year
www.alexanderinteractive.com (My Bob Ross phase)
So, What is Design?
But what is it really?
Design is a plan for arranging elements in such a way as best
to accomplish a particular purpose. Charles Eames
Great design establishes: Clear communication Emotional
connection Ease of use
To design is to communicate clearly by whatever means To design
control you can is to communicate clearly by whatever means or
master. you can control or master. Milton Glaser Milton Glaser
How they see Great design enables you to control: How they
listen How they feel How they think How they act
World Domination world domination? perhaps?
Leverage the power of design to meet human needs and turn
consumers into customers ho
Design is always having an effect on your customers whether you
are in control of it or not
lingscars.com
It is not a question of whether youre getting on the design bus
or not you are already on it
Take control and make design work for you
With great power comes great responsibility Uncle Ben
And now The 8 essential principles you need to learn and
follow
01 Typography
Leverage the power to Convey meaning Increase legibility
Establish tone Embody personality
Choose a typeface that is aligned with the way you want to be
understood and perceived
Typography shifts the focus from what we write to how we write
it and how others read it
Create visual hierarchy and increase readability by using
simple variations within one type family
