http://www.sennza.com.au/ | Twitter: @sennza
THE FUTURE OF BUSINESS
Lachlan MacPherson
WHO AM I? Ø Co - Founder of Australian web agency Sennza
Ø Started and help run the Brisbane and Sydney WordPress
Meetup Groups
Ø Co- Organised WordCamp Gold Coast event in 2011
WHAT P!$$E$ YOU OFF ABOUT RUNNING A BUSINESS?
BUSINESS IS CHANGING AS WE KNOW IT
…
SMALL IS THE NEW BIG
The cost of business has dramatically decreased
BUSINESS – WHERE ARE WE GOING?
The fundamentals are the same, but the medium has changed
MOBILE REVOLUTION
The future is mobile
Ø Seeing 20 – 40% of all web visits coming from mobile
Ø iPhone didn’t exist 10 years ago
BUSINESS – WHERE ARE WE GOING?
iPad/Mobile first, desktop later
BUSINESS – WHERE ARE WE GOING?
Goodbye Borders L
Goodbye Blockbuster L
BUSINESS – WHERE ARE WE GOING?
Yellow Pages next?
IT NOT ALL DOOM AND GLOOM
Next up… a quick story
Ø All these companies:
Ø Operate with less employees than their competitors
Ø Less capital to start
Ø Less overheads
Ø Ability to innovate faster
THE POWER OF NICHE
26-4-10 to 26-6-10: 2 months traffic
THE POWER OF NICHE
Apparently other people agreed with us, including…
THE POWER OF NICHE
Just under 6,000 visitors in 5 days!