http://www.sennza.com.au/ | Twitter: @sennza

THE FUTURE OF BUSINESS

Lachlan MacPherson

WHO AM I? Ø Co - Founder of Australian web agency Sennza

Ø Started and help run the Brisbane and Sydney WordPress

Meetup Groups

Ø Co- Organised WordCamp Gold Coast event in 2011

WHAT P!$$E$ YOU OFF ABOUT RUNNING A BUSINESS?

BUSINESS IS CHANGING AS WE KNOW IT

…

SMALL IS THE NEW BIG

The cost of business has dramatically decreased

BUSINESS – WHERE ARE WE GOING?

The fundamentals are the same, but the medium has changed

MOBILE REVOLUTION

The future is mobile

Ø Seeing 20 – 40% of all web visits coming from mobile

Ø iPhone didn’t exist 10 years ago

BUSINESS – WHERE ARE WE GOING?

iPad/Mobile first, desktop later

BUSINESS – WHERE ARE WE GOING?

Goodbye Borders L

Goodbye Blockbuster L

BUSINESS – WHERE ARE WE GOING?

Yellow Pages next?

IT NOT ALL DOOM AND GLOOM

Next up… a quick story

Ø All these companies:

Ø  Operate with less employees than their competitors

Ø  Less capital to start

Ø  Less overheads

Ø  Ability to innovate faster

THE POWER OF NICHE

26-4-10 to 26-6-10: 2 months traffic

THE POWER OF NICHE

Apparently other people agreed with us, including…

THE POWER OF NICHE

Just under 6,000 visitors in 5 days!