The Holidays Are Heating UpHow Online Retailers Can Win in 2014
H O W R E TA I L E R S D I D I N 2 0 1 3
Desktop eCommercespending was a record$46.5 billion in 2013
Mobile ecommercegrew by 50% in 2013
Mobile made up 29% ofholiday ecommerce orders
Customers are looking to the web for gift recommendations
more than ever. Make sure your store is SEO optimized and
geared toward your target market.
Set up a content delivery network to prepare for a spike in traffic and prevent your store from crashing
Learn what your customers are looking for this year. It’s
100% free and highly effective. 67% of consumers expect a
response on social media on the same day.
Crunch your numbers from last year to get an idea of what sold
best and in what quantities. Forecast what will be trending in the
future and which of your products will best build on that.
By November 2014, more than 20% of online sales and over
43% of site traffic will be generated by mobile devices.
Optimize your store for search engines
Get your store ready formobile shoppers
Increase customer reach with social media
Amazon sold a record 426 items per second
during the 2013 holiday season
Plan your promotions
Plan out the most effective times for discounts and offer
special deals to early shoppers to decrease the chance
of late holiday arrivals.
Determine your best sellers with big data and scale up inventory
50%
Amazon customers purchased enough Crayola Marker Makers to be able to draw a line around the world four times!
It’s time to gear up for the holidays and your prices matter more than
ever. Get your pricing strategy wrapped up in a bow with Wiser.
442 Post Street, 8th FloorSan Francisco, CA, 941021 855 469 4737www.wiser.com
Sources: Time, ComScore, BGR, IBM, Bigcommerce
W H AT T O E X P E C T I N 2 0 1 4
of consumers webroomedlast holiday season
INCREASE IN COMPARISON SHOPPING
of consumers showroomedlast holiday season46%69%
Webrooming is when shoppers research products online, but opt to buy them
in a physical store.
Showroomers browse products in stores and then choose to buy them online.
$46.5 BILLION
UPS and FedEx had to refund shipping costs due to major delays last holiday season, resulting in decreased brand value and customer satisfaction.
SHIPPING CONSCIOUS CONSUMERS
x426
W AY S R E TA I L E R S C A N P R E PA R E F O R T H E 2 0 1 4 H O L I D AY S E A S O N
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