The Holidays Are Heating UpHow Online Retailers Can Win in 2014

H O W R E TA I L E R S D I D I N 2 0 1 3

Desktop eCommercespending was a record$46.5 billion in 2013

Mobile ecommercegrew by 50% in 2013

Mobile made up 29% ofholiday ecommerce orders

Customers are looking to the web for gift recommendations

more than ever. Make sure your store is SEO optimized and

geared toward your target market.

Set up a content delivery network to prepare for a spike in traffic and prevent your store from crashing

Learn what your customers are looking for this year. It’s

100% free and highly effective. 67% of consumers expect a

response on social media on the same day.

Crunch your numbers from last year to get an idea of what sold

best and in what quantities. Forecast what will be trending in the

future and which of your products will best build on that.

By November 2014, more than 20% of online sales and over

43% of site traffic will be generated by mobile devices.

Optimize your store for search engines

Get your store ready formobile shoppers

Increase customer reach with social media

Amazon sold a record 426 items per second

during the 2013 holiday season

Plan your promotions

Plan out the most effective times for discounts and offer

special deals to early shoppers to decrease the chance

of late holiday arrivals.

Determine your best sellers with big data and scale up inventory

50%

Amazon customers purchased enough Crayola Marker Makers to be able to draw a line around the world four times!

It’s time to gear up for the holidays and your prices matter more than

ever. Get your pricing strategy wrapped up in a bow with Wiser.

442 Post Street, 8th FloorSan Francisco, CA, 941021 855 469 4737www.wiser.com

Sources: Time, ComScore, BGR, IBM, Bigcommerce

W H AT T O E X P E C T I N 2 0 1 4

of consumers webroomedlast holiday season

INCREASE IN COMPARISON SHOPPING

of consumers showroomedlast holiday season46%69%

Webrooming is when shoppers research products online, but opt to buy them

in a physical store.

Showroomers browse products in stores and then choose to buy them online.

$46.5 BILLION

UPS and FedEx had to refund shipping costs due to major delays last holiday season, resulting in decreased brand value and customer satisfaction.

SHIPPING CONSCIOUS CONSUMERS

x426

W AY S R E TA I L E R S C A N P R E PA R E F O R T H E 2 0 1 4 H O L I D AY S E A S O N

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