April Dunford, co-founder, RocketScope
What is
Startup Marketing?
What it’s NOT:
The cure for a LOUSY PRODUCT
MAGIC
COMMON SENSE
It’s BIGGER than you think
Lead Generation
Lead Nurturing
Email Marketing
Inbound Marketing Programs
Sponsorships Paid Advertising
SEO
Events
Webinars
Outbound Marketing Promotions/Contests
Content Production
Blogging
Video
eBooks/Whitepapers
Graphics Website Slideshare
Podcasts
Slideshare
Photos
Articles Case Studies
Checklists
Calculators
Interactive Demos
Data Sheets
Feature Guides
Newsletters
Content Curation
Message & Brand
Identity Brand Guidelines
Messaging Storytelling
Metrics
Key Metrics Tracking
Dashboards Data Capture
Analytics
Media & Influencers
PR/Media Relations Influencer Programs
Public Speaking
Analyst Relations
Customer Success Customer Success
Marketing User Groups
Renewals
Onboarding
Customer Conferences
Cross/Upsell programs
Support Programs
Customer Advisory Boards
References
Community
Forums
Private Communities
Google+
Instagram Facebook Twitter
Blogs/Comments
That’s All? You Think
Partners & Distribution
Distributor Programs
Strategic Partnerships App Store Marketing
Affiliate Programs
White Label and OEM programs
Reseller Programs
Services Partnerships
Sales Strategy & Support
Call Scripts
Target Account Programs
Sales Content Development
Sales Training
Marketing/Sales Lead Flow
Lead Nurturing
PRODUCT
In-Product Marketing
Pricing Strategy Virality Features
Packages Market Feedback
Market Insight
Market Tracking Personas
Buying Process Insight
Competitive Intelligence
Startup Marketer? Ever wonder why it’s so hard to hire a great
(that’s why)
RocketScope Startup Marketing Newsletter & Blog:
www. RocketScope.com @RocketScope
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