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Don’t let compliance and regulatory issues stop you from jumping on the social media bandwagon: According to many studies and surveys, compliance issues are the primary chains holding back the use of social media in the financial industry. Given the monumental impact of social media, we've designed this talk to take you through marketing and compliance issues and show you the strategies that you can use in your business as a financial adviser and start attracting more clients today.
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Why do Compliance & Marketing end up Big Enemies in Social Media?
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http://www.linkedin.com/in/bridgetgreenwood
https://twitter.com/BridgetFSM
https://twitter.com/FinSocMedia
www.facebook.com/FSMfanpage?ref=ts
https://www.youtube.com/user/amymcilwain
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TRUST
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What is Social Media?Why is Soc Med important?Where to Start?How to be Compliant?
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What is Social Media?Wikipedia:Social Media is just transforming media monologues into social media dialogues
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What is Social Media?
It's the conversations and the content that matters.
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Why is Social Media important?
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Social Media Statistics55% of Twitter users are 35+65% of Facebook users are 35+79% of LinkedIn users are 35+63% of Pinterest users are 35+
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750,000,000 - Estimated Unique Monthly Visitors
Unique Monthly Visitors by Month
250,000,000 - Estimated Unique Monthly Visitors
110,000,000 - Estimated Unique Monthly Visitors
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Google AnalyticsFinancial Social Media Website attracts on av. Monthly Visitors
Traffic: 3700Source: 1200 Social Media
At $1 per Click Ad spend$1200 each month of Organic Traffic
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What is Social Media?Why is Soc Med important?Where to Start?How to be Compliant?
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Average household income£60,000 +
Average household income£35,000
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Great for: Driving Traffic Real Time News Following what’s happening Now Referrals Recommendations Connecting with Journalists
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41% Business Owners say Twitter is Beneficial for Business
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#RTMT#FF??
http://www.financial-socialmedia.co.uk/uncategorized/what-financial-professionals-need-to-know-about-the-olympics-politics-and-twitter/
http://www.financial-socialmedia.co.uk/twitter/35-twitter-hashtags-for-social-financial-advisers/
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Women 35 – 54 Fastest Growing In the US, women account for 85% of all consumer purchases including: 91% of New Homes66% PCs92% Vacations80% Healthcare65% New Cars89% Bank Accounts93% Food
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Why is Soc Med important?
On line, including social media has become the most influential source in helping consumers make purchasing decisions
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Why is Soc Med important?
“We don’t have a choice on whether to do social media, the question is how well we do it. “
- Eric Qualman
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Why is Soc Med important? Bring Traffic to your website For FSM that’s equivalent $1200/month and growing Develops Trust between new and existing clients Demonstrates Expertise Raises Profile Connects Brings People to New Events Brings New Clients
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Content is King
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Where to Start?
Build your Pipeline
Then fill your Pipeline
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ATTRACT
CONVERT
TRANSFORM
What’s your Goal? • Gain new clients• Maintain relationships with existing clients.• Customer service from Providers• Relationship with the media• Provide Customer Service for your clients
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How to be Compliant?
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How to be Compliant?
Create a Social Media Policy
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Social Media Policy
One: Address the purpose of your Social MediaDefine your goalsBe specific and relevant to firmCoincide with firms Compliance
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Social Media Policy
Two: Is the ‘what’ What is social media? What social media platforms is your business a part of?
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Social Media Policy
Three: Establish guidelines for how employees (who identify themselves as an employee of your firm) should conduct and present themselves on their personal pages.
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Social Media Policy
Four: Establish “best practices”
• Images• Commenting• Posting• Controversial issues• Conflicts of Interest• Confidential Information
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Social Media Policy
Five: Be SimpleBe ShortBe Specific
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Social Media Policy
Six: Decide who will be involvedTrain your staff
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http://www.financial-socialmedia.co.uk/financial-social-media-university/
Social Media Policy
Seven: Include Protocols for Crisis Situations
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http://www.financial-socialmedia.co.uk/facebook/create-a-successful-social-media-policy-for-financial-advisors/
Pre Approved ContentMonitored Content
Records Kept
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http://www.financial-socialmedia.co.uk/uncategorized/social-media-archiving-the-financial-advisers-guide/
Static Content – Pre ApproveE.g.Linked In ProfileFB ProfileTwitter Background & BioBlog Posts
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Hootsuite
HootSuite’s brand new new Enterprise solution provides the most comprehensive social media pre-approval and archiving solution in the industry.
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Organise Your Social Business
Map to your Existing Structure
Arrange Teams
Custom Team Permissions
Provide the right level of Access
Assign messages for Follow Up
Team Collaboration with Global Governance
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Arkovi
Built in the cloud, Arkovi monitors and archives incoming and outgoing social media communications, including blogs, Facebook, LinkedIn, Twitter, websites and more.
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QUESTIONS
