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This is a case study done about the eCommerce in the United States of America. It describes the shit in change from E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall". Find comparative information for current and projected statistics of top countries.
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E-Commerce in United States Trade Marketing
George Nader
Industry where the buying and selling of products or services is conducted:
Mob
ile C
omm
erce
Supply Chain Management
Elec
tron
ic F
unds
Tr
ansf
er
Electronic Data Interchange
Inve
ntor
y M
anag
emen
t Sy
stem
s
Automated Data Collection
Growth by Sales:
Growth by Country:
Trends:
1. Proliferating use of smartphones and tablets:
• Boosting the amount of time consumers spend online• Using them to research purchases, stores and best prices• Completing full transaction on their mobile device• Tablets users spend leisure moments (weekends, evening
prime-time hours) shopping online
$13 vs $2385% of smartphone owners use their devices while in-store.
Growth Factors:
2. Increased investments on online sales divisions
• Large retailers are building Omni-Channel retail experiences• Letting online shoppers pick up goods in-store.• Sales can constantly update shopping lists and offers• “Save a Sale" by ordering out-of-stock merchandise through
online back-ends
Cycle of E-Costumer:
High-Consideration Goods
Low-Consideration Good
Remember: Growth is coming from existing online customers who will spends more… Not because of new ones…
U.S. Online Retailers:
Top Food Retailer Companies
Consumer Choice:
Time | Easiness | Costs
BECAUSE OF THIS TENDENCY, THE MARKET IS BECOMING An ALL VS ALL (same market)
Who are the top companies that are trying to conquer the e-commerce side of the market:
• Shifting from big stores to online shopping.
• Progressive shift
• Amazon is trying to move from technology to reposition itself in the food market (Amazon Fresh)
Same future strategy by using E-Commerce and technology inside their stores to
integrate physical and online shopping
Whether companies are product or market oriented they are both following trends
and high sales. Thus they both move to E-Commerce
Thank You
George Nader
Other 5 people took part in this research