Audience Content JustificationPrimary and secondary Horror This is because females

between 15 and 25 like to be shocked and scared by films. They usually go with a group of friends “like in the film” or with a partner.

Secondary Adventure Men usually like adventure films because its going somewhere no one has gone before.

Secondary Drama Girl like dramas and things that they can relate too so a full cast of women will appeal to them because it will be like them and their friends.

Primary and secondary Gore Both would appeal to this because people don’t often see blood and gore so they want to see things that they haven’t seen before.

Secondary Action Males are attracted to action because its exiting and most men like action and fighting so this will attract them to watch it.

Secondary Empowered women Woman who believe in strong independent women that don’t need men will be attracted to this film because of the whole woman cast and that most of them are single with no commitments.

Primary and secondary Extreme sports Men and women between the ages of 20-30 with disposable income that have the time and money to do extreme sports will like things like this because it has a aspect of this in the film.

Primary and secondary Fans of cast Both audiences might

want to watch this film because of the people that made and stared in the film. Some examples of this can be Neil Marshall who has made a variety of films, which people have seen and enjoyed so people will go to watch this because they liked his previous work.