ACORN PROFILING

Importance of social lives- go

out a lot-different outfits/

an interest in looking good

Likely to purchase clothes online as smartphones etc.

make this accessible and more instant

Again, have access to devices which can give instant

gratification through purchasing

on apps/online.

Digital native- large involvement in Web 2.0-

we should extend our campaign on to these platforms- personal

identity and involvement through interaction with

the brand.

Similar brands to ours in their ethos and audiences

Again, ownership of converged devices highlights that this audience access services online. Through our adverts, they will know about our website and can instantly access it after they see the advert on TV.

This group are busier as they are managing

careers so ease of access is important-

smartphones and tablets.

Online deliveries to

save time rather than going to

the high street.

Interested in fashion and

looking good.