Alumni Office Essentials- Schools

Alumni Relations Conference- India

Alumni Office EssentialsMs. Astha Govil, FuturEd

Ms. Bishas Nakai, FuturEd


Current Scenario

of Alumni Relations in India

Alumni Associations running independently

No/limited HR & Budget at the institutional office

Institutions look at alumni for fundraising

only


SCHOOL A Regular communication with

the alumni.

Has the latest updated data

about the alumni.

The alumni body has a well

defined purpose, role and

operation.

The alumni is engaged with the

school activities.

Benefitting from the Alumni’s

professional network.

Alumni connecting among

themselves.

Alumni contributing back to

the school. ALUMNI


1.What is the organizational structure of

your Alumni Office or Alumni Association?

2.What are the top 3 focus areas for your

office/association?

3.What are the 3 major challenges that the

Alumni office has been facing?

4.What are your measures of success for

the Alumni Office?


Alumni Development – The

Lifecycle


Alumni Office – The Essentials

Institutional Office

Vision, Mission & Principles

HR (Student &

Faculty)

Budget

Calendar of activities

Data


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Alumni Affairs Foundation


Vision Mission and Principles

What does your Alumni Office envision to

achieve?

What are the guiding principles of the Alumni

office?


Brown University

To encourage alumni to participate actively in the Brown

community, to attend events, to volunteer, to create new ways

for alumni to stay connected to Brown, and to contribute to the greatness of our University.

Pinegrove School Alumni Office Vision

“To connect and engage the Alumni with the School and to

encourage them to maintain a high sense of belonging for

each other and their Alma Mater.”

Vivek High School Alumni Office Vision

“ To create a dynamic alumni community, driven by the school’s

philosophy of Knowledge and Integrity, directed towards

supporting the social and intellectual needs of all present and

future alumni of Vivek High School”

Examples of Vision Statements


Budget

Areas of investment

• Setting up of an office at the institution

• HR Expenses

• Events

• Hospitality of visiting Alumni/HR/Student Team

• Investment in Social Media

•Sustainable revenue stream for the office

•Long term ROI


HR for Alumni Office

An ideal model of employing HR for the alumni office (with limited resources) includes forming a faculty team to support various projects of the office along with a student team for running daily operations.

This Programs can be thought of as an Experiential learning program for the students.

Part Time Full Time Student

Volunteers


Student Team for Alumni Relations

(STAR)

•Work in the Alumni Office on a

daily basis

•Manage the official Alumni Database

•Manage official communication

channels with Alumni

•Plan, organize and execute various

Alumni Engagement programs

•Learn various technical and soft

skills

•Have an experiential learning

experience by working in a real

time office


DataIt’s not important who you know, it’s about what you know about who you

know!

Alumni data is the core of any alumni office

Basis to

reach out

Means to

engagement

Data

analytics Value

creation

Importance of Alumni data

Data


Type of data that you should track:

Contact

Information

Professional

Information

College

Information

Data


Set up monthly/quarterly meetings with faculty

for data utilization

Study trends of alumni

giving back through data

Mentorship boost –Identify

alumni across industries

Bring alumni of common

interests together

DataUtilizing Your Data


Communication


Communication to/with alumni

How

WhenWhat


About Alma mater About Alumni About Alumni Office

School

achievements/rankings

Achievements of fellow

alumni

Vision & Mission,

Logo

School events Chapter events Alumni Events

Student laurels Alumni stories Alumni Engagement

Programs

School results Giving Back

Faculty News All other alumni initiatives

What to Communicate?


Website

Social media

NewsletterMagazine

Emails

How To Communicate?


Why Social Media

Greater outreach than print medium

Scope of innovation

Helps in building Alumni sentiment in a short span of

time

Opportunity to showcase work

Minimal costs to communicate


Digital Media ChannelsFa

ce

bo

ok • Official Alumni

Page

• Updates regarding School achievements

• Batch photographs

• School updates

• Data Campaigns

• Engagement Campaigns

We

bsi

te • Official alumni website

• Official mail account

• Album of yesteryears on website

• Alumni Newsletter

• Batch Directory

Lin

ke

dIn • Professional

networking & connect

• Official group of School

• Assistance in career services & industry interaction with current students




The Essentials

• Data Gathering Project

• Reach out to Alumni Regularly – Alumni Newsletter

• Alumni Events (Focused at all Stakeholders).

• Alumni Engagement Programs : Alumni Talks,

Alumni Mentorship Programs, Apprenticeship

Programs

• Growth & development of the alma mater

through fundraising campaigns & events

Calendar of Activities


Key Principles

- It is not a short term activity. Alumni should not perceive it an outcome of over-enthusiasm or anxiety. There needs to be a plan.

- Be Patient, results will take time

- Alumni Association should be involved and meetings should be planned to clarify the roles and intentions of the school office

- Recruiting/Managing Volunteers (Motivated Alumni) is the key.

- Decentralize activity through volunteers, chapters – will only happen if the school is taking the lead and showing the direction

- It’s a lot about content, stories, nostalgia and IMPLEMENTATION


Thank you

Education

Alumni Office Essentials- Schools