Group Name

Invincible Soldiers

Moin Sarker 2534Chandrima Majumder 2543 Md Sohel 2287 Farjana Neela 2533DHM Golam Dastagir 2544Nasrin Sultana 2548

Group Name : invincible soldier

Principal of Marketing

introducing

CISCO Case Study

About CISCO

• Founded 1984• Known for "Human Network" ads•Produces the popular Linksys routers• Owns Pure Digital Technologies,

manufacturer of the flip camera• Produced mainly hardware before

2000, but after the explosion of equity due to an ever expanding

internet sector, Cisco had to evolve

Application Networking ServicesBlade SwitchesCloud and Systems ManagementCollaboration EndpointsConferencingConnected Safety and SecurityCustomer CollaborationData Center Management and AutomationData Center SwitchesInterfaces and ModulesNetworking Software (IOS & NX-OS)Optical NetworkingRoutersSecurityServers - Unified ComputingService ExchangeStorage NetworkingSwitchesUnified CommunicationsVideoWireless

Cisco products

Cisco on Demand is a set of services, widgets, and applications thatsupports a proactive support experience embedded into your supportsystem - enriched by Cisco intellectual capital.

CISCO ON DEMAND

How

to in

crea

se p

rofit

s in

the

new

Mill

enni

um?

Following dot-com bust of 2000,

CEO John Chambers organized a

massive reorganization of the

company focused on employee

collaboration, consumer

consulting, and involvement in

cutting edge projects.

There was a massive consumer demand for consultingCisco learned they could increase profits by offering to teach how to use their products

Now, not only are they producing ultra compatible hardware and software, but also the information on how to work itIncreases revenue, but decreases production

Consumer Consulting

Collaboration normally means doing something together where more than one party work together to achieve some means. Hear parties may be the different departments of an organization or different marketing intermediaries or even other firms in the industry.

Collaboration

Solving Business Problems Through Collaboration

Chambers created a culture of collaboration within the companyBegan putting like-minded scientists and engineers to work together on projects to increase productivityBegan manufacturing hardware and software created to be especially compatible with one anotherOnly a positive because employees are reassigned for better production

Employee Collaboration

Benefits of Improving Business Collaboration

• Collaboration is more than a technical architecture, solution, or product. It is the experience that integrates people, processes, and technology. We believe that by working together, people can achieve extraordinary things.

• An organizational chart may show hierarchy, but it doesn't represent real business collaboration—how people actually interact inside, outside, and across the organization. Finding ways to improve the connections between people and the information they need to share is critical to improving business.

Collaborative Environment

Connect employees, customers, and suppliers to make decisions, resolve customer issues, or address supply-chain challenges. The architecture cost-effectively supports scalability, security, and accessibility. The Cisco collaboration strategy and architecture account for not only the technology, but also for what it means to your processes and culture.

Implement collaboration solutions

• better communicate with all levels of the organization• improve the quality and speed of decisions• Save time, simplify workflows, and increase workforce

interaction and productivity• Build trust and understanding• Improve customer responsiveness• In addition to productivity improvements, these solutions

can help you reduce travel, real-estate costs, and greenhouse gas emissions by supporting virtual meetings and telecommuting.

Did it Work?• Yes, Cisco went from having an annual revenue of 1.2 Billion in

1995 to 43 Billion in 2012. Despite the poor economic state, Cisco is still planning on expanding to 30 new markets and is expected to have 12-17% revenue growth per year. We recommend continued efforts in all three areas with extra exploration into smart cities

Thank You

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