The Dark Knight

Studio and Budget

Studio: Warner BrothersBudget: $185,000,000Box Office: $1.5 BillionProducers: Emma Thomas, Charles Rowan, Christopher Nolan

Genre and stars

Genre: Action, ThrillerStars: Christian Bale, Heath Ledger, Gary Oldman, Michael CaineDirector: Christopher Nolan

Nolan’s involvement gathered an audience for the film because he was a big director at the time.

Marketing Campaign

Fake newspaper: Gotham TimesWhysoserious.com: Joker’s websiteRollercoasterBurger King: Dark Whopper BurgerFilm premiere: Black carpet (instead of red), Teaser Trailer, Merchandise.

Technology used

Production – IMAX (famously broke a camera), built the bat-mobile

Distribution – Mostly distributed by Warner Bros but other companies distributed internationally.

Exhibition- Blu-ray, Special features, 4 disc batman begins.