Batman

ProductionDark Knight Is a 2008 Superhero Film, directed and co-written by Christopher

Nolan.Dark Knight was filmed primarily in Chicago, as well as in several other locations in the United States, the United Kingdom, and Hong Kong. Nolan

used an IMAX camera to film some sequences, including the Joker's first appearance in the film. Warner Bros chose to film in Chicago for thirteen

weeks, because Nolan had a "truly remarkable experience" filming part of Batman Begins there.

It was released on July 14th 2008.Nolan's inspiration for the film was the Joker's comic book debut in 1940, and

the 1996 series, The Long Halloween, which retold two-faces origin.

 

MarketingIn May 2007, 42 Entertainment began a viral marketing campaign utilizing

the film's "Why So Serious?" tagline with the launch of a website featuring the fictional political campaign of Harvey Dent, with the

caption, "I Believe in Harvey Dent”. After the death of Heath Ledger on January 22, 2008, Warner Bros.

adjusted its promotional focus on the Joker, revising some of its websites dedicated to promoting the film and posting a memorial

tribute to Ledger on the film's official website and overlaying a black memorial ribbon on the photo collage in WhySoSerious.com.

On May 15, 2008, Six Flags Great America and Six Flags Great Adventure theme parks opened The Dark Knight roller coaster, which cost $7.5 million to develop and which simulates being stalked by the Joker.

DistributionIt was Distributed by Warner Bros. Entertainment Inc.

It had a Budget of $185 Million and made a Gross Revenue of $1,001,921,825

Mattel produced toys and games for The Dark Knight, action figures, role play costumes, board games, puzzles, and a special-edition UNO card

game, which began commercial distribution in June 2008.In the United States and Canada, The Dark Knight was distributed to 4,366

theaters, breaking the previous record for the highest number of theaters held by Pirates of the Caribbean: At World's End in 2007. The

number of theaters also included 94 IMAX theaters, with the film estimated to be played on 9,200 screens in the United States and

Canada.

ExhibitionIn the United Kingdom, the film had combined sales of 513,000 units on its

first day of release, of which 107,730 (21%) were Blu-ray Discs, the highest number of first-day Blu-ray Discs sold.

In the United States, The Dark Knight set a sales record for most DVDs sold in one day, selling 3 million units on its first day of release – 600,000 of

which were Blu-ray Discs.