Digipak - FormatCD Case Format:

To have a 4 panel case; a traditional styled concept, of a 4-sided cardboard style case. This makes the product a slimmer version of

normal ideas. The alternative style making the product stand out.

As my audience may be people who often purchase CDs; using this format of packaging makes the product much more appealing and

easier to keep and store.

‘Extras’ Included:The audience can receive ‘extras’ from this idea I

offer, I was thinking to include some of the lyrics of the track on the packaging.

Also, the names of other tracks on the ‘Roots EP’ being included with this product; therefore

including them on the design.

Digipak - Similar Artist’s DesignsThese front panels of the digipak show the simpleness of a good design. Using colour grading and different effects to enhance the

image. Connoting the honest voice of the album, linking the genre. Appealing as the individual

may be recognisable to the audience.

Ensuring that the back panel of the digipak is presentable, as it along with the first panel are what will convince someone to

buy it. The design must be easy to read. Suitability to the genre with fonts and the displayed image; referencing nature like the production. Appealing to the audience if they know

the music video, but connoting the lyrics of the track.

Michael Jackson’s front panel uses double exposure with the layer contrast of his silhouette; the style resembles that of a bold image, appealing to the

audience with the bright colours and iconic image. Troye Sivan’s album covers consist of his eyes not being seen in the image, covered by a banner or

petals, which reveal the name of tracks. The arty-stye appeals to his audience and genre.

Digipak - InspirationDouble Exposure Photography:

The use of double exposure photography is something that has inspired my ideas for my

digipak. Having this layered effect to the digipak adds a sense of complexity with the

layers and density on the image. This will be a challenge to myself with the editing skills used

to make the image look pleasing to the eye and professional.

Banner Across Eyes:Numerous artists have used this format in

which a headshot of the performer is edited so that their face, specifically eyes, is covered by their album title. This is something I want to

explore when designing as I like the artistic nature which connotes professionalism with their music. The fact they want the music to speak for itself rather than themselves. But a

loyal audience would still recognise the performer from the shot.

Font Possibilities:Roots Roots Roots

Font = Bakery. This font seems

suitable in reference to the genre, the style

connotes the originality and alternativeness of

the genre.

Font = SignPainter. Sophisticated

hand-written style; connotes

professionalism with the album.

Font = Luna. This font may appeal to

the young audience, easy to read and has a unique style. Representing the artist as individualistic.

Other Artists’ Fonts:These fonts are from other CD covers of similar artists in the

genre shared by my own artist. There seems to be the correlation of basic and easily readable fonts which seem hand-written. This style of font which seems original is something I am taking into

account when designing and choosing my own ideas. The contrasting colour of fonts to stand out from the background

is also something I’ve chosen to take inspiration from.

Advert - Research into ConventionsThe image and poster composition need to be easy to understand and

immediately engaging to the audience.These poster adverts for other artists reflect

rather simple imagery. Clear exposure of the artists’ name; they’re the biggest piece of text; bold and eye-catching standing out.

The images of individual’s faces with the strong title is common for this genre. Having more detailed information in a

smaller font. Simple backgrounds which aren’t too overly complex.

Advert - InspirationWhite Overlay Drawing:

These images are recognisably from Disclosureand are the inspiration behind one of

my ideas. I also want to have this sharp and definite bold white layer on

top of the original image. This connotes a hand-drawn and original portrayal; similar to the characteristics of my genre. Appealing specifically to that audience and

working with conventions they may identify with.

Barren Tree Canopy Photography:Inter-crown Spacing is a phenomenon observed in some tree species, wherein the

crowns of stocked trees do not touch each other, forming a canopy with channel like gaps. Creating these images where the trees form patterns which I am planning to

use as a background image as well as the bottom layer to double exposure. Connoting the imagery of nature which is something featured in my production also.

Advert - Language and PhrasingOften, the advertisement posters for artists EP or

album release consist of the most valuable information being easily readable and simple to understand. Including; artist name, album name

and release date. All the relevant information necessary is displayed clearly with simple

language which is simply phrased.

Some of the advertising posters were much more vague, the artists often being more well-known.

Sometime with just the title of the album. Or in the case of Adele; ‘Coming Soon.’ For the audience, building awareness and the ‘hype’ of waiting for

the album, growing excitement.

Other album covers are more detailed with the imagery portrayed, the font tying into the composition of the image.

This packaging remains to include the artists’ name and the date of the album release. The basically displayed

information provides a simply understandable album cover.