E-commerce and Virtual world

By : ZAFAR ALI

Definition of virtual world

A virtual world is a computer-based online community environment that is

designed and shared by individuals so that they can interact in a custom-built,

simulated world. Users interact with each other in this simulated world using

text-based, two-dimensional or three-dimensional graphical models called

avatars.

What are avatars?

Avatars are graphically rendered using computer graphics imaging (CGI) or

any other rendering technology. Individuals control their avatars using input

devices like the keyboard, mouse and other specially designed command and

simulation gadgets.

Ecommerce and virtual world

The worlds can be used by many users who access them via online

interface

The interface is mostly 3D, which is more engaging than 2D.

All interactions are in real time from anywhere.

Most of the content is user-generated. It is facilitated by tools provided on

the sites.

The virtual world is always in motion, regardless of the presence of its

residents.

Ecommerce and virtual world

Socialization is encouraged. Tools are provided for engagement and for

creating groups and socially-oriented activities.

Communication among users can include text, graphical icons, visual

gestures, video clips, sound, and so forth.

Use of avatars is a common way to represent the residents of the virtual

worlds

Examples of virtual world products

Linden Dollars: Make money by building up and selling your virtual empire.

Hotel prototype: Starwood hotels made a virtual prototype and there were virtual customers, who gave their feedback by virtually visiting the hotel.

Ecommerce in virtual World

Virtual shopping

Virtual learning

Virtual trading

Importance

Studies show that interaction with human alike avatars can trigger emotions that include trust etc, which are necessary component in e-commerce.

By interacting with avatars we can know the preferences of types of users and their behaviors.

Virtual reality helps you while shopping.

Limitations

Virtual worlds present several challenges and constraints of which developers, businesses, and individual users must be aware:

Virtual worlds such as Second Life are not easy to use, and are expensive to build and operate.

Software needs to be installed and updated, which for many users is too cumbersome. Additionally, substantial hardware is needed.

Moreover, there are technology limitations, including reliability and accessibility, security, and some users experience learning difficulties.

Things to keep in mind while designing a virtual world:

Why Second life was better than Google lively:

Number of people in a room.

Customization of avatars.

Lag

Advertiser friendly.

Lack of regulations

Conclusion