Luisa Coll Hellyer(Former) Event Manager, European Wind Energy Association

CASE STUDYIMPLEMENTING SUSTAINABILITY

Vision

Specific goals

Discuss from beginning

Clause in contract

Share goals(decide what actions to take

to meet goals)

GOAL SETTING

SUPPLIER ENGAGEMENT

MEASURINGRESULTS

EWEA aims to organise:

“The most sustainable event in the global energy industry, leaving long term positive social and environmental legacies within the local communities we visit”

Goal setting

Example of a vision statement

Example of specific goals

Goal setting

Vision

Specific goals

Discuss from beginning

Clause in contract

Share goals(decide what actions to take

to meet goals)

GOAL SETTING

SUPPLIER ENGAGEMENT

MEASURINGRESULTS

Example of clause (exhibition stand builder)

Supplier engagement

“Xxxx is committed to being good stewards of our environment. Xxx will fully support EWEA by sharing the desire to inspire responsible action and take social & environmental considerations into account in all of our event related activities. For EWEA, this includes:

During build up and break down of stands, reuse of materials to reduce total waste

XXX will observe the requirements to recycle waste materials as outlined in the EWEA 2011 waste management plan

XXX will place priority on the elimination of toxic chemicals, paints and adhesives by using eco-labelled products whenever possible.

With the above, Melville agrees to support EWEA in its effort toreach a 30% waste diversion target.”

Share your goals

Make your life easier by breaking down the target!

Supplier engagement

3 practical examples of what can be achieved thanks to supplier engagement

1. Accommodation

2. Waste management

3. Catering

Supplier engagement

ACCOMODATIONOnline booking form for delegates

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EWEA’s waste diversion target is 30% of total event waste. We’ve come up with up a plan, we need you to implement it!

WASTE MANAGEMENTExample of waste management instructions/guidelines

CATERINGExample of catering menu

����ustainability: 90% of all products have been locally produced, fair trade products have been selected where possible, condiments are served in bulk to reduce packaging waste, a vegetarian option is offered each day, and any leftover food will be donated to local charities

Reusable equipmentSugar, milk served in bulk!

Environmentally friendly equipment

MEASURING

� Track data(during event)

� Collect data and analyse it

� Report(Communicate)

TIPS & LESSONS LEARNT� Goal setting• Breakdown main goal into specific/tangible goals• Set realistic goals• Share them from day 1 (adjust if necessary)

� Supplier engagement• Discuss sustainability from day 1• Avoid verbal agreements• Collaboration vs obligation

� Measuring• Agree before event what data needed after event – data

impossible to track once event is over• Share, report!

• Often “change” is needed (big word!)

• Commitment needs to come from management

• (Nowadays it is still a) Bumpy road

....with a Happy ending!!!

CHALLENGES

Thank you very much for your attention!

Contact details

Luisa Coll HellyerEmail: luisacollhellyer@gmail.com

Mobile: +34 609290993