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Effective Ways to Promote Projects and
ServicesDr. Curtis R. Rogers, Communications Director
talking points
● QR Codes Kill Kittens
● Effective Library Signage
● Try to take a decent photo, please, I’m begging you!
● Group discussion
QR Codes Kill Kittens
1. they don’t work2.nobody likes
them3. they are selfish4. they take up
valuable time better spent elsewhere
What are your thoughts on QR codes?
Library Signage
● Have a policy, brand manual, & signage templates
● stay away from passive aggressive language
● keep it simple● do a signage
audit of your library
● Why is good signage important?
● Public vs. Staff area signage.
● Have you ever seen passive - aggressive library signs?
● How can we solve this problem?
The road to better signage
● Visit retail locations● Look and learn
from their signs● Branding?● Negative or
positive?● Handwritten?
Printed? B&W/Color?
Please, take a decent photo...
● EDIT, EDIT, EDIT
● Pixlr.com● instagram it!● search
YouTube for digital photography training sessions
● come to SCSL training events
● use Canva.com
resources
● Flickr● Pinterest● PR Talk Listserv● The Accidental Library
Marketer● The Customer-Focused
Library: Re-Inventing the Public Library From the Outside-In
Open Discussion
Comments?Questions?Thank you!feel free to contact me [email protected] or 803-734-8928
