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A2 ADVANCED PORTFOLIO
EVALUATION
BY SOPHIE CORNELIUS
1) In what ways does your media product use,
develop, or challenge forms and conventions of real media products?
OUR PRODUCT
SYNOPSIS
Rebirth -Recently released from prison after conviction for possession of class A drugs, Callum, the troubled teen finds himself needing support to uphold his drug-fuelled life style. Callum spirals into a deep depressive state after he has been rejected from his old gang. He seeks comfort in an old secondary school flame, Maisie. What Callum does not know is that Maisie is also seeking attention after much neglect from her upper-class family. Maisie loves the attentions she is now receiving from Callum and finds herself becoming more and more entangled in Callums dangerous lifestyle. Callum starts to take advantage of Maisie and her loyalty to him. He starts to push his luck and ask her to do small favours for him. Maisie being smitten with him now obviously accepted. Her first job was a simple drug run. She goes in. Gets the money. Give the drugs. She comes out… Simple. Maisie finds this new found confidence in herself from never being caught by police on these jobs. When will her luck run out? She constantly feels slightly trapped and hesitant in the situations Callum is putting her through. Callum has now put all his trust into Maisie, however will she live up to his expectations? Will she pull through? Or has he pushed his luck too far? He has already destroyed his own life; will it be Maisie’s life he will destroys next?
INSPIRATION
GANGS
CRIME
HOOD
POSTERTITLE: “urban jungle” font all in capital letters to stand out on the poster so people can remember the name and also help with the branding of the product.
REVIEWS AND REVIEWERS NAME: The independent is a well established newspaper which would attract a wide age range for the film.
STRAP LINE: “we are all products of our environment… in this world survival is the only choice” used in a lot of hood crime films to leave the audience wanting to know more.
BILLING BOX/PRODUCTION LOGOS/ BBFC RATING
POSTER
Inspiration for my poster came from posters that used the main character to
be the main focus of the poster. For example “ill manors” shows the main character front and centre behind the title. “adulthood” however has more main characters that are all equally important so this is why they are all there in the background. The main
character is clearly positioned in the centre of the poster with the title of the
film clearly over the top.
COLOUR SCHEME
WEBSITE
WEBSITE
Just like other film websites we created a film that was mysterious and that would grab the
audiences attention to want to know more about the film and then eventually want to watch the
film.This is called ANTICIPATORY SAVOURING. It
helps to build excitement and anticipation for the film to come.
The website matches the style of the poster. I have kept the main characters identity a mystery because
this is a main convention of a hood crime film because the gang members always want to keep their identity a
secret to stop investigation into what they may be doing. I have kept the same character front and centre
in both the poster and the website which is very conventional to other media products I have
researched.The billing box is embedded both in the trailer and the
poster and the website. This is because having researched many different films in the same genre,
this was a main convention that i decided to keep the same. this also upheld the branding part of my media
productions.the navigational bar also plays a main part in the conventions of my website because most of the websites i researched were very interactional.
WEBSITE
TRAILER
STRUCTURE OF THE TRAILER
PART 1- introduction to the setting and where the film will take place. This would be called the
ESTABLISHING SHOTS.PART 2- Will give hints to what the plot is about and possibly some sort of CLIMAX in the plot.
PART 3- This would be where the audience may be TEASED about what the possible ending to film the film would be or the outcome of the climax in the
beginning.
TRAILER
STRUCTURE OF THE TRAILER
PART 1 - In our trailer the first part uses 2 establishing shots of an urban inner city estate where the film is going to be set.
PART 2 - This is where in the trailer we have hinted at a climatic point in the middle of the trailer where there is some
sort of chase going on but the audience is left not knowing who is being chased and why.
PART 3 - This is leading to the end of the trailer where the relationships of the characters are further being established
and also further insight into what these people are like. ending on someone running from a place which would further
lead the audience to wonder why he is running and who is running from.
TRAILERLOCATION
TRAILERLOCATION
TRAILERLOCATION
TRAILER
LOCATION
Shot Location Characters Comments
Establishing Estate None involved Stereotypical urban environment
Close up Estate Callum As he locks his door about to leave
Long shot Callums bedroom Callum Door open with Callum sat on his bed engaged in his laptop
Over the shoulder shot Callums window Callum and Maisie Callum looking down on Maisie whilst she walks through estate
Close up Bench Callum Sat sorting out his drugs
DRAFT SHOT LIST
TRAILERLOCATION
Very conventional to other films in the hood crime genre. we filmed on various estates in central and north london. we used very small ally ways to
suggest being trapped and lost in this urban estate. This is just
like ill manors, adulthood, kidulthood and shank which
were my main inspirations while making this trailer.
In the trailer there is a short shot where the audience sees a tube going past. this suggests
that the film is set in a main city which would be london.
TRAILERLOCATION INSPIRATION
TRAILERCAMERA WORK AND EDITING
In the trailer there are a few close up shots like the one in the previous slide. These are extreme close
up shots. There are long shots to show things from an
outsiders perspective. this is important due to the hood crime genre portraying a view on society
today that we live in.
In the trailer there are many perspective shots. this is due to the identity of the main character remaining
a mystery though out the majority of the trailer.
Low shots run though the trailer quite a lot also because there are many shots of feet running which builds up tentions because the audience does not
know who is running and what from.
TRAILERCAMERA WORK AND EDITING
EXTREME CLOSE UP
TAKEN FROM KIDULTHOOD
TRAILERCAMERA WORK AND EDITING
LONDON UNDERGROUND SHOT
TAKEN FROM KIDULTHOOD
TRAILERCAMERA WORK AND EDITING
CLOSE UP
ESTABLISHING
SHOTPERSPECTIVE
SHOT
LONG SHOT
TRAILERCAMERA WORK AND EDITING
OVER THE SHOULDER
SHOT
MEDIUM SHOT
LOW SHOT
PERSPECTIVE
SHOT
TRAILERCAMERA WORK AND EDITING
CLOSE UP
LONG SHOT
EXTREME CLOSE
UP
TRAILERSOUND
NON DIEGETIC SOUNDTRACK- fast paced, climatic, hip hop, urban. this goes with what is happening in the trailer. it has a fast
paced feel to it which keeps the audience engaged
REALISTIC SOUND OVERLAY- over the top of the trailers soundtrack, we have sounds of helicopters flying above, police cars speeding past, dogs barking and heavy rain and thunder storms. we chose to over lay these sounds because being a hood crime film, it is meant to be very realistic and these were all sounds that myself and
my partner represented and inner city environment like London.
LACK OF DIALOGUE- My partner and i decided to have no dialogue in our trailer because we thought that it would take the attention
away from the shots and filming used. they would be more interested in what the person was saying than what they were doing.
also that may have given too much away about the identity of the main character.
TRAILERCHARACTER
TRAILERCHARACTER
The target audience will feel some sort of sympathy for the main character during the film because of GROUP IDENTIFICATION- our chosen target audience will be able to
relate to his situations that he is put in because they will be in the same age group/
personality/ even lifestyle maybe and therefor be more persuaded to see the film.
INSPIRATION FOR MAIN CHARACTER
2) How effective is the combination of your main product and ancillary texts?
Poster
Trailer
Website
BRANDING• Dark/ reddish background
colour scheme
• background not in complete focus, main focus on the person in the middle
• emphasis on the title TRUSTCould be improved by:
I think i could have had the chosen to put the strap line “we are all products of our environment… in this world survival is the only choice” in the trailer. This could have made a sense of uniformity
Also some of the cast names could have been included in the poster.
trailer website poster
font different to the website and the poster
i have kept the same font for the title here. i have kept the fornt for the billing box the same also (Universal Accreditation”
i have used “urban jungle” for the main title of trust then for strap line i used “Andale Mono” for the billing box i have used a font called”Universal Accreditation"
colour schemethe colour scheme for the trailer is very similar to the poster. quite dark colours that are still very natural though.
the website is much clearer. this is to disorientate the audience and to make them question the trailer and what it is actually about.
the poster is very conventional as in it goes with the colour schemes of the trailer. very dark, mysterious and eerie.
languagethere was no language in the trailer except for the quotes from various magazines and newspapers. so very direct.
website was very direct. having only the buttons on the page which would take you to different pages on the website.
direct. “WE ARE ALL PRODUCTS OF OUR ENVIRONMENT...IN THIS WORLD SURVIVAL IS THE ONLY CHOICE"
imagery
mysterious male character. typical female roll, seems middle/ upper class. inner city environment.sense something may happen to her or him
there is emphasis on the main character having him in the background and the main image of the trailer.
clearly estates, the teal bars could suggest being trapped almost like a prison.
tonequite class based and includes binary class opposition but this is not shown in the ancillary texts.
mysterious, quite minimleistic so it does not give too much away about the trailer and the film.
very dark/mysterious. gives elements of being trapped. the bars in front would suggest an environment almost like a prison
BRANDING
INSPIRATION FOR POSTER
INSPIRATION FOR THE WEBSITE
MY WEBSITE
MY POSTER
3) What have you learnt from your audience feedback?
Target Audience:
We have chosen young adults/ teenagers for our target audience. We have chosen this because we feel that the people who would want to watch this film would be around the same age as the people in the film. It is also about a darker side of teenage adolescents which the younger audience would be able to relate to.
PLANNING/ RESEARCH STAGE
We used survey monkey to create a questionnaire for our chosen target audience, we sent this around the school and put it on the social networking site Twitter and this is the feedback we received…
YES
HOOD
LONDON/ MAIN
CITY
KIDULTHOOD
TRAILERS
YES
FIRST AND SECOND DRAFT TRAILER VIEWING
FIRST DRAFT TRAILER VIEWING
NEGATIVE FEEDBACK
• Longer trailer, 1:09 is not long enough for a trailer
• More emphasis on the title of the film TRUST
• Where is the other characters in the film
• Needs more diegetic sounds• More fast paced clips that are shorter to go with the climatic music.
• Have a more dramatic ending
FIRST DRAFT TRAILER VIEWING
POSITIVE FEEDBACK
• Very nice establishing shots at the begging to really get an idea of where the film is going to be set.
• Good establishing of the character.
• Good experimenting with the gradient and the editing of certain clips
• Good use of slow motion and variation of lengths of clips
SECOND DRAFT TRAILER VIEWING
NEGATIVE FEEDBACK
• More emphasis on the title so that it stands out in the trailer.
• Take away the voice overs, not clear enough in the final outcome.
• Move the girls credit to where she is first established to make it clear who is who in the film and who are the main characters.• Make the quotes shorter or make sure they are on the screen long enough for the audience to read.
• Cut the music off at the end to be more dramatic and so it has more of an impact on the audience
SECOND DRAFT TRAILER VIEWING
POSITIVE FEEDBACK
• More realistic with the “swansgate” at the beginning.
• Good to have the credits at the end.
• Good to see another character in the trailer and that we have established where she is from.
• Trailer is now a more realistic length having being 1 minute 09 in the first draft and now is 1 minute 34.
OFFICIAL TRUST TRAILER
•What character will we empathise with?•Will Callum be portrayed as ‘the villain’? •Why are we made to sympathise with Maisie?•What is the relationship between Callum and Maisie?
•Why has Callum and Maisie back in contact with each other?
• What is he running from?• Why is the phone dead at the end of the trailer?
• What has happened to him? and her?
KEY QUESTIONS RAISED
MAIN IMPROVEMENTS WE TOOK ON BOARD
• Emphasis on the main title at the beginning.• Create more of an obvious relationship between Callum and Maisie
• Make the trailer longer• Making sure the audience can read the quotes from the magazines and newspapers.
4) How did you use media technologies in the construction and research, planning and evaluation stages?
RESEARCH/ PLANNING
BLOGGER
IMDB
SLIDESHARE
MICROSOFT POWERPOINTSOUNDCLOUD
SURVEY MONKEY
RESEARCH/ PLANNING
YOUTUBE
ANIMOTO
CONSTRUCTION
FINAL CUT PRO X
PHOTOSHOP
ITUNES
QUICKTIME PLAYER
DREAMWEAVER
IPHOTO
YOUTUBE
EVALUATION
YOUTUBE
TWITTERFACEBOOK
KEYNOTES PRESENTATIONS
MICROSOFT POWERPOINT
