Caitlin Hall

Visual CommunicatorVega Design School JHB

CI designs Cook Book

Cook Book

Eldon Hillls Whiskey Rising Sun Sushi Motley Crew Brand Challenges

Life’s a B!#ch.

This brief is to create an innovative 21st century whiskey for women so that the stereotypes, codes and images may be challenged.

Whiskey is superior drink thought to only be drunk by a man of stature, success and higher standard of living however the worlds evolution in the past centuries is changing that stereo type and it is now time to make it known and acknowledged.

For this assignment we were required to design a recipe book, my concept for my recipe book was don’t play with your food. This is a reprimanding statement that many people here from their elders my partner and I decided to play with this statement by making the book theme all about playing with food. Playing with food being food fights, food experimentation and so on.

For this project we were required to choose one of the “principles of design” from www.paperlovesdesign.b l o g s p o t . c o m and the posters. Conceptualize a brand solution and design a CI system to be mocked-up on a specified Antalis paper. C o n t e x t u a l i z e the execution within a corporate identity guideline and process document.Rising sun sushi’s role is to provide and present customers to a s o p h i s t i c a t e d high end dining e x p e r i e n c e , the finest food and beverages, atmosphere and service.

For this project we were requred to create a unique company thet would be capable of representing ourselves as a group of people that would succesful provide other companies with a service.Our group is a bag of assorted d i s p o s i t i o n s but this mismatching of people is what allows our brand to come up with innovative s t r a t e g i c thoughts with many options for our client’s. By embracing our diversity we are able to tackle all challenges from varying angles.

The Brief To create a 360° campus and umbrella concept for 2013, in order to drive sales for the new B l a c k B e r r y ® Curve™ 9320 Smartphone. For the Black Berry challenge we created a competition and events to launch the product into our deducted target market. The posters and ads were designed with black berries look and feel in mind, because Black Berry needs to build on past successes and ensure they receive that Coolest Brand Accolade in 2013

Life’s a B!#ch.

For this project we are required to create our own conceptual identity. Apply our identity to a printed and digital portfolio, business card and exhibition format as well as rework our previous projects to be exhibited in our portfolios.

Life’s a Bitch or for other reasons a beach. I created my logo with a double meaning because in reality every thing created in advertising is a double meaning. I may in many aspects seem to do things the wrong way. However I do things for a reason, I am a firm believer that every action has a consequence, give and take. Over the years though many may think I have wasted my time, it has benefited me because I finally realised something. It changed my perspective and understanding of how the world really works.