THE BARBERIOUSChang Huey Yi 0322898 Tan Min Chuen 0322938 Koo Jian Xiang 0322975

Ng Kwang Zhou 0322802 Muhammad A’Ameer 0322891

HAIR SALON

THE HISTORY OF

TRADE

WHAT’S THE DIFFERENCE BETWEEN A BARBER & A HAIRDRESSER?

BARBER HAIRDRESSERIn previous times, barbers

also known as barber surgeons, they performed

Surgery Dentistry

In previous times, hairdressers also known as

Artists

People believe that hairstyling is an art.

WHAT IS HAIRDRESSER & BARBER?A hairdresser and barber is a person whose occupation is to cut or style hair in order to

change or maintain a person's image.

A hairdresser is a person whose occupation is mainly to

Cut Dress ColorWash

A barber is a person whose occupation is mainly to

Trim Style GroomShave

A hairdresser works in hair salon, while a barber works in barbershop.

HAIRSTYLES EVOLUTION

Straight Long Hair Wavy Curly Long Hair

Back to 17 century, a hairstyle which called “The Tower," was the trend

with

THE TOWER

Wealthy English and American Woman

ESSENTIAL TOOLS FOR

HAIRDRESSERS

Haircutting

Scissors

Mirrors

Hair Comb

Hair Clippers

Hair dryer

HAIRDRESSING INDUSTRY

MYR 213 A YEARMYR6.33 MILLION A YEAR

IN MALAYSIA

DESCRIPTION OF

BUSINESS

Hair Salon 1 :

Klang

Vogue UnisexHair Saloon

BRIE

F DES

CRIP

TION

FOUNDERS

Elaine Ng

FOUNDED IN

1990SERVICES

- Cut - Dress - Color - Treatment - Wash

WHERE

Second Floor

CUSTOMERS

Attracts young adults

THEME

Modern

History

Give up studies in design

Venture into hairdressing due to her passion in hairdressing

Owned a shop in Petaling Jaya.

Moved to KLANG

Hair Salon 2 :

Eroma Hair SaloonKuantan, Pahang

BRIE

F DES

CRIP

TION

FOUNDERS

Sook Yee

FOUNDED IN

1985SERVICES

- Cut - Dress - Color - Treatment - Wash

CUSTOMERS

Obtained a numbers of loyal customers and most of them are female aged

30-60

THEME

Oldest hair salon in that area

Sook PeiReasonable

PRICE

History

Learned hairdressing together with her sister since they are young.

Went Singapore to further her studies in hairdressing after high school graduation.

Returned and started her own hair salon with her sister at the age of 24.

Passionate in hairdressing.

COMPARATIVE ANALYSIS

WHO ARE THE COMPETITORS?

COMPETITORS OF VOGUE UNISEX SALON

CRIMPER’S HAIR SALON

TF’S BARBER SHOP

JOE’S BARBER SHOP

There are a total of more than 10 competitors located within the area.

market nature : perfectly competitive

Top 3 :

COMPETITOR 1 :

CRIMPER’S HAIR SALON

Cheap Crimper’s Hair Salon

provides huge promotions.

Provides free washing

and hairstyling services

for customers after a

haircut.

Price Promotions Services

COMPETITOR 2 :

TF’s Barber SHOP

Nice interior and exterior designs

TF’s Barber hires staff

from overseas such as

countries like America,

Canada and more.

The latest music

releases are played

throughout the salon

Design Workers Music

COMPETITOR 3 :

JOE’S BARBERSHOP

Most well-known in the area.

Owned by Joe Flizzow, a

famous hip hop artist in

Malaysia

Reputation Founder

JOE’S

Inspired by Frank’s

Chop Shop, a salon

located in New York.

Design

COMPETITORS OF EROMA HAIR SALOON

DREAM HAIR SALOON

MOMENTUM HAIR SALON TOP CONCEPT

There are 8 hair salons that compete with Eroma Hair Saloon.

market nature : perfectly competitive

Top 3 :

COMPETITOR 1 :

Dream Hair saloon

Expensive The latest music

trends are played

throughout the salon

Products Music

Service is slow due to

lack of hairdressers.

Services

COMPETITOR 2 :

Momentum Hair salon

A few youngsters that were passionate

in hairstyling

Founders

The interior design

of Momentum Hair

Saloon takes on a

modernistic style.

Design

Expensive

Products

COMPETITOR 3 :

Top concept

Provides extra services, such as manicure, facials

and more.

Services

Nice and comfortable

interior designs

Design

Reasonable

Price

COMPETITION STRATEGIES

WHAT ARE THE COMPETITION STRATEGIES?

Remains Calm Focus on customers

Provide professional

advice towards their

customers

Good attitude to establish good impression

STRATEGIES OF VOGUE UNISEX SALON

STRATEGIES OF EROMA HAIR SALOON

Provides quality serviceSell large variety of hair products

with reasonable prices.

Provides a form of

entertainment to

their customers

Sends the staff members

to attend courses regularly.

SIMILARITIES &

DIFFERENCES

Similarities

All of the workers are female.

WORKERS

BRANCHES

None

OPERATING HOURS

6 days a week, 7 hours a day

MAIN CUSTOMERS

Loyal customers

DIFFERENCES #1

SPACESpace is com

pact.

Spac

e is

com

forta

ble

DIFFERENCES #2

MUSIC SYSTEM

Retro music is constantly being

played.

None

Vogue Unisex Saloon

Eroma Hair Saloon

DIFFERENCES #3

VARIETY OF PRODUCTS

Large variety of haircare products.

Focus on few brands of haircare

products.

DIFFERENCES #4

PRICES

Low

High

Vogue Unisex Saloon

Eroma Hair Saloon

+ +

- -

DIFFERENCES #5

FACILITIESNew, clean and are in good

condition.

Visually old.

DIFFERENCES #6

ANNUAL REVENUE

RM200,000

RM364,000

Vogue Unisex Saloon

Eroma Hair Saloon

+ +

- -

DIFFERENCES #7

LOCATION

Seco

nd F

loor

Ground Floo

r

DIFFERENCES #8

CORPORATE HIERARCHY

Workers are individually given specific tasks such as hair

cutting, hair blowing, hair colouring and etc.

Vogue Unisex Saloon

Eroma Hair Saloon

Workers are not given specific task, workers need

to provide all services that customers need.

DIFFERENCES #9

NUMBER OF STUFF

4

5

DIFFERENCES #10

TARGET MARKERT

Unisexual

Vogue Unisex Saloon

Eroma Hair Saloon

Women

CONCLUSIONVOGUE IS MORE COMMERCIALLY

SUCCESSFUL

RECOMMENDATIONS

Recommendations for

Vogu

e Uni

sex

Insufficient staff members

Lack of entertainment for waiting customers

Location of the business premises.

salo

on

Move from the second to the first floor of the shop lot as it would allow a more convenient access for customers.

Should recruit more staff by advertising job occupancies through the media.

A television set or, at least, a sound system could be installed in the salon for waiting customers.

Recommendations for

Erom

a Ha

ir Lack of moving space

salo

on

The salon should increase the size of its premises to allow more movement space within the area to eliminate the suffocating environment that the shop currently presents.

Old and unappealing exterior design

The owner could renovate the salon to give it a much more refined look in order to attract the attention of potential customers.

Thank You