WELCOME TOANNUAL MEETING

INTRODUCTIONA PUBLIC LIMITED

ISO 9001:2008 COMPANY

PROMOTED BY A GROUP, WHICH HAS EXPERIENCE IN COMPUTER EDUCATION AND FINANCIAL SERVICES

CRESCENT GURUKUL LIMITED

OUR OBJECTIVES• TO MAKE OUR YOUTH EMPLOYABLE

• TO PROVIDE QUALITY EDUCATION TO EVERY STUDENT, AT A REASONABLE PRICE AT HIS/HER PLACE

• TO MAKE EVEN SMALL BUSINESSES A PROFITABLE PROPOSITION IN TODAY’S EDUCATION MARKET

JOB SCENARIO IN INDIA

There is a huge demand for administrative assistants in offices, factories, trading houses and other business and non-business establishments

SELF EMPLOYMENT OPPORTUNITIES

AFTER COMPLETING HARDWARE, NETWORKING OR DESKTOP PUBLISHING COURSE. A STUDENT CAN BECOME SELF EMPLOYED AS WELL AS GENERATE EMPLOYMENT FOR OTHERS

Basic Skills Required• UNDERSTANDING OF COMPUTER OPERATION, MAINTENANCE

AND TROUBLESHOOTING

• KNOWLEDGE OF OFFICE EQUIPMENTS LIKE PRINTERS, PHOTOCOPIERS, SCANNERS, FAX, INTERNET AND OTHERS

• BOOK KEEPING

Additional Skills RequiredSome management or professional skills acquired through work experience or training-

1. COMMUNICATION SKILLS,2. ORGANIZATIONAL SKILLS, 3. TIME MANAGEMENT SKILLS, AND4. MULTI-TASKING SKILLS

SPECIALIZATIONS REQUIREDAny of the following or combination of skills can benefit in enhancing career prospects

• A BASIC UNDERSTANDING OF MARKETING MANAGEMENT, COSTING, TAXATION, AUDITING AND BUSINESS LAW

• ADVANCED COMMUNICATION SKILLS

QUALITY EDUCATIONWe are very keen to maintain an identical level of course delivery at each centres. So, a team is dedicated to centre visits to ensure proper course delivery as well as student’s satisfaction.

Universally recognized ISO 9001:2008 certificates, verifiable on the website www.gurukuluniversal.in

BUSINESS MODELOur business model is called hub and spokes model, where an anchor centre; like in present case Shahi Market centre at Cinema Road, Gorakhpur will serve as a hub and all franchisees will be serviced directly from that office. With the removal of distance, we are saved from time wastage as well as mis-communication

COURSES• MODULAR COURSES LIKE-

(MS OFFICE, BUSY AND TALLY)

• FOUNDATION COURSE IN BUSINESS• GURUKUL CERTIFICATE IN BUSINESS &

FINANCE

Courses to be launched Soon

• Certificate in DTP• Diploma in Computer Hardware• Advance Diploma in Hardware &

Networking

GOLDEN OPPORTUNITYAny running centre can sign up our franchisee for Rs. 25000 by paying a down payment of Rs. 5000 and post dated cheque of Rs. 20000

BENEFITS OF GURUKUL FRANCHISEE

• Quality Study Material• Affordable Fees Structure• Job Oriented Courses• Consolidated Marketing• On Time Certification

GURUKUL’S UNIQUENESS

• FREEDOM OF FEE STRUCTURE, EACH CENTRE CAN DECIDE ITS OWN FEE STRUCTURE

• ONLINE CERTIFICATE VERIFICATION• FEEDBACK AND SUPPORT• WEBSITE BASED CRM SUPPORT

TECHNICAL & TRAINING SUPPORT

• COMPANY WILL PROVIDE TRAINING TO FACULTIES FROM TIME TO TIME

• ANY OTHER TECHNICAL SUPPORT IF REQUIRED FROM OUR SIDE SHALL BE PROVIDED

DEPARTMENTS

1. Research & Development2. Training & Technical Support3. Examination & Certificates4. Website & Media5. CRM & Marketing6. Legal and Accounts7. Channel Development8. Stocks Department

MARKETING SUPPORT

• COMPANY WILL PROVIDE AN ADM ON EVERY 20 CENTRES

• MONTHLY VISIT BY ADM

• COMMON ADVERTISEMENT IN NEWSPAPERS & RADIO MANTRA

FEEDBACK

Your feedback is welcome, it will help us improve our product and service

THANK YOU!

23

25

26

27

28

29

Letter Contents• Reference, Date, Address, Salutation, Subject (B/A),

Body, Complimentary Close, Enclosures• Dear Glenn: or Dear Mr Helms:• Sincerely, and Cordially,• Open (Dear Glenn) and Closed (Dear Glenn:)

• Second Page – Reader’s Name, Date, Page Number

30

Formats for Letters and Memos• Open and closed punctuation– Full stops at end of addresses– Full stops in abbreviations (am/pm)

• Block and Modified Block– Date and Signature

– Subject Line – Optional and Rare

31

Meeting Agenda

• Time and place• Whether each item is presented for

information, for discussion, or for a decision

32

Minutes of the Meeting

• Decisions Reached• Action Items• Open Issues

33

Emails

• Minutes a day - average worker?• 49 minutes• Hours a day - top managers?• 4 hours

34

Subject• Be specific, concise, and catchy.– 28 characters– Will Attend 3 pm Meeting EOM

– Travel Plans for Sales Meeting– Your Funding Request Approved– ASAP, BTW, FYI, IMHO

– Smileys

36

Body of the Email• Brief• Important points at the top• Bullets and numbering• Emphasize (NOT)• HTML (letterhead)• All rules of good writing

37

Mailing Lists• Your boss could be reading!• Posts are archived.• Avoid using company email address.• Avoid conversations (one liners).• Do not rush to lists.

38

Netiquette• Never flame.• Use FULL CAPS only to emphasize a word or

two.

• Send messages on a need basis.• Recipient’s work practice (one long or several

short messages)• Quote briefly (B/A) while replying. • Attachments

40

Covering Letters• Brief– 3 paragraphs, bullets

• Focus on– Major requirements– Differentiators

• Research– Web, friends, colleagues

Tip:

Do not plead.

41

Résumé or Curriculum Vitae

• Name, Address, Contact Details• Objective, Education, Experience, Languages,

Personal, References– Reverse chronological order

• Personal details – Age, marital status, children

42

Résumé Tips• Two pages maximum.– Less important details on 2nd page.

• Highlight strengths, not weaknesses.– Job hoppers -- period

• Create for each company.• Use templates – but enhance them.

Business CommunicationReports

43

44

Which Reports?

Annual Reports

Sales Reports

Inspection Reports

Audit Reports

45

Technical Writing Reports• Proposals• User Manuals• Technical Manuals• White Papers

46

Classification of Reports

• Formal Reports and Informal Reports• Information Reports• Analytical Reports• Recommendation Reports

47

5 Steps to Report Writing1. Define the problem2. Gather the necessary

information3. Analyze the information4. Organize the information5. Write the report

48

Organizing Reports

• Comparison/contrast• Problem-solution• Elimination of alternatives

• General to particular• Geographic or spatial• Functional• Chronological

50

Words, Words, Words• UK English and US English

– International English and Indian English• Denotation and Connotation– Let me know when you’re free next week for a meeting.– Could you let me know what times you have free?

• Tone– Ajit is hung up on trivial details.– Ajit is meticulous and takes care of details that others

sometimes ignore.

52

Writing Style• Brief writing style– Omit needless words– Combine sentences

– Rewrite– Campus Jewellers' main objective is to increase sales.

Specifically, the objective is to double sales in the next five years by becoming a more successful business.

– Campus Jewellers' objective is to double sales in the next five years.

54

Anatomy of a Report

• Cover Page• Title Page• Letter of Transmittal

• Table of Contents• List of Illustrations• Executive Summary• Report Body• Appendices

56

Report Body

• Introduction– Purpose and Scope; Limitations, Assumptions, and

Methods• Background/History of the Problem

• Body– Presents and interprets data

• Conclusions and Recommendations• References or Works Cited• Appendixes– Interview transcripts, questionnaires, question tallies,

printouts, and previous reports

58

Sales Proposal• Schedule• Results• Closing

•Budget•Objectives•Strategy and Tactics

59

Document Design• Use no more than 5 fonts.• Use no more than 5 colors.• Use glossy paper.

• Use white space.• Use templates.• Use parallelism.• Avoid double emphasis.

61

Future ReportsProposals• 250-page reports• 90-minute oral presentation• 50-page summary

Reports• Multi-media• Web

Business CommunicationMessage, Medium and Barriers

Business Commun

ication

The Medium

The Medium• How the communication is to be made• Important to select an appropriate medium for the

message:• Need to consider the needs of the sender, the nature

of the receiver and the aims of the communication• Inappropriate medium can be a barrier to effective

communication

Value

Value• Vast majority of problems in business are

caused by ineffective communication in one form or another

• Businesses essentially human focused organisations

• Value of good communications therefore inestimable

To Whom?

To Whom?• Who the communication is aimed at

is an important factor:• The nature of the medium and the content may depend on

who it is aimed at• Necessity of being sensitive

to the receiver• Should communication be formal

or informal?• E.g.

To Whom• E-mail communication:– Does it need to adhere to normal rules

of spelling, punctuation and grammar?– Is it appropriate to use text speak?

• Is this OK 4U or is txt 1 stp 2fr?– Are there different rules for different situations?– How do you know what the receiver expects?– What damage can be caused by inappropriate e-mail

messages?

Type• Type of message may be an important factor in

determining the medium, content, approach, etc.• Good news?• Bad news?• Information?• Instruction?• Each of the above may require a different approach and a

different medium.

The Message

The Message• What is the communication designed to

achieve? • This needs to be considered carefully to judge

the best method of delivery and to judge the effectiveness of the feedback as to whether the message has been successful.

Role of ICT

Role of ICT• ICT has brought many advantages but also has

its limitations:– It enables speedy communication– It can be cheap and save on costs (e.g.

videoconferencing)– It can be expensive in hardware requirements– It can seem impersonal– It can be abused

Barriers

Barriers• Anything that prevents successful

communication from occurring• Complex and multi-layered• Can be technical or generated

by the medium used, etc. but:• Main problem is human behaviour and

psychology, e.g.