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Slides (extensive!) from the John Seely-Brown #purposebiz talk in San Francisco on October 18 2011
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Thriving in a World of Constant Fluxas entrepreneurial learners
Preparing Leaders fora world of constant change
Context setting
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We have moved froman era of equilibrium to
an era of constant dis-equilibrium.
Our ways ofleading., learning, working,
innovating & organizingmust be reframed.
A Belief
Unleashing passion and growing talent become key
20th Century Era Captured by Alfred Chandler
roads/cars/trucks/trains/ships/airplanes20th century infrastructure
Push Economy
And Scalable Efficiency becomes the goal.
• predictable• hierarchy• control• organizational routines• minimize variance
stable over decades.(Few real changes in 60 years)
S-curve
Infrastructure capabilities drive organization architecture
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21st C infrastructure: no stability in sight
S-curve
rapid set of punctuated moves
driven by continual exponentialadvances in computation
stable over decades.S-curve
20th C infrastructure50 yrs
20th Century Era Captured by Alfred Chandler
roads/cars/trucks/trains/ships/airplanes20th century infrastructure
Push Economy
And Scalable Efficiency becomes the goal.
• predictable• hierarchy• control• organizational routines• minimize variance
stable over decades.(Few real changes in 60 years)
S-curve
Infrastructure capabilities drive organization architecture
4
Stocks =====> Flowsprotecting
knowledge assetsparticipating
in knowledge flows
in a world of increasingly rapid change,the half life of a given stock/skill is
constantly shrinking
& the predictability of future needs isincreasingly less certain!
creating new knowledge(strong tacit component)
needing new modes of value creationScalable learning
resourcemanagement
(ERP)
Scalable efficiency
passionate pursuit of extreme performance
questing – seeking, uncovering, probing ...
connecting – listening to others, engaging…
Mind Set of anEntrepreneurial Learner
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A fortuitous encounter thathelped shape my thinking.
Oh – an example fromyour years of running PARC?
The Grommets
A story about how fame & fortune was brought to Maui
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The first junior champion ever in Mauiand a new genre – aerial surfing.
And now ALL Five!
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How was this possible?
6 ways
A passion to achieveextreme performance and
a willingness tofail, fail, fail on the way.
1.
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Accessing and analyzingframe by framethe videos of
the best surfers around the world.
2.
Use of video tools tocapture and analyze
each of their own improvisations.
3.
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Pulling the best ideasfrom adjacencies:
wind surfing, skate boarding,mountain biking, motor cross, …
4.
Accessing spikes of capabilitiesaround the world–
leveraging networks of practice.
5.
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Deeplycollaborating and competing
with each other.
6.
passionate pursuit of extreme performance
questing – seeking, uncovering, probing ...
connecting – listening to others, engaging…
Dispositions of anEntrepreneurial Learner
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EnhanceSerendipity
Preparedness
ChooseSerendipity
Environments
DevelopSerendipity
Practices
Shaping SerendipityCan be more than just luck!!!
All encounters: deep listening with reciprocityTransactional --> Relational
Grinding New Lenses
What made us great in 20th Centurymight well cause our downfall
in the 21st Century –a century of constant change
Warning:unlearning is much harder than learning
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Jack Hidary
“How often do you get out of your comfort zone?”
Folks tend to isolate themselves from the flows ofnew knowledge and the people creating them.
A Big Deal
Stocks =====> Flowsprotecting
knowledge assetsparticipating
in knowledge flows
Financial leverage Capability leverage
A Mindset Change
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The Skadden Story
Learning from the Twitter/FB generation.
• code to be ‘read and tried• engagement thru useful additions and critique• social capital matters
A form of distributed situated learningcognitive ‘apprenticeship’
enculturating tonetworks of practice
Creating:
open community discussion, open buildingConversation Construction
Open Source Software Communities
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SAP wants to accelerate customer inspiredenhancements of NetWeaver
SAP Developer Network (SDN) was created as alearning platform and as an environment to fosterinteraction through forums, wikis & blogs in 2002
Growth in Members 2003-2008E
109K
339K
654K
1.0M
1.4M
0
200
400
600
800
1,000
1,200
1,400
1,600
2004 2005 2006 2007 2008E
Tota
lMe
mb
ers
(00
0)
SAP communitynetwork growth
Note: Includes SDN and the BPX Community beginning in fall 2006. Source: SAP
Natural Evolvutionconnect – answer questions- build reputation –
attract others – with attracted group build new stuff
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Other participants
An Enterprise Twitter solution emerged fromthe SAP Development Network
Dick HisrichSiemens IT-NetWeaver expert
Oliver KohlMIBS GmbH-ABAP/Javadeveloper
Anne PetteroePearl Consulting-ABAP developer,Web/UI designer
Mrinal WadhwaRich Internet App.-Flex, Flash, AIR,AJAX developer
Darren Hague*Axon Solutions-Architect, Java/Scala coder
Dennis HowlettEnterpriseIrregulars-BPX expert
Enterprise Social Media Experiment (ESME) Founding Members
*Now a principal consultant for SAP
Creation Spaces quaInstitutional & technological
Platforms -
environments that effectively integrateindividuals and teams
within a broader learning ecologyto engage in challenging problems
so that performance improvement acceleratesas more participants join.
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Unleashing passion & learning.Starting to think eco-systemically,
And at the societal level.
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José Antonio Abreu wanted to break through this cycle ofpoverty, and in 1975 he established the first Venezuelanyouth orchestra in Caracas with 12 children from thebarrios. Since then he has built up a network of orchestrasand music centres through the whole country.…
…musical perfection is not the first priority;
…instead, what’s important is being able to playtogether with others with the older children passtheir knowledge down to the younger ones.
El Systema
Abreu’s intention and philosophy isa simple, elegant concept:
Ap-j/jsb: Design Unbound
“for him an orchestra is first and foremost about
togetherness, a place where children learn to listento each other and to respect one another & and thru
their individual roles each participates in an inter-
dependency of harmonies & rhythms that form apowerful collective. ..where each member is self
correcting until the collective literally resonates.”
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A sense of what is possible with small moves
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cultural transformation at three critical scales
personal– self esteem, confidence and a process ofidentity construction & leadership
family – a role model for his family that inauguratesan ascending social path of consequence.
community - the orchestras and choirs becomecreative spaces of culture and new sources ofexchange and meaning.
bootstrapping a new social life/culture
Ap-j/jsb
The Bigger Picture
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39 The Power of PullCopyright © 2010 Deloitte Development LLC. All rights reserved.
Experience curves Collaboration curves
harnessing network effects wherethe more people that participate the
greater the potential returns
KeyBreaking free of the Red Queen effect
40 The Power of PullCopyright © 2010 Deloitte Development LLC. All rights reserved.
Individuals and Institutionsindividuals will increasingly reshape institutions
rather than vice versa
20th
century
21st
century
social media & cloud computinghelps to shift power to the edge
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The Purpose of the 21st Century Firm:to accelerate capability building
(building talent)and scalable learning/collaboration
Learning from others as they learn from you:accelerated bootstrapping thru an ecosystem
The purpose of the 20th Century firm:to minimize transaction costs &
achieve scalable efficiency
A Fundamental Transition In Values
I am what I wear,own, control
I am what I create, shareand others build on.
The beginnings of thecreative economy &the entrepreneurial learner.
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enabling new means & pathways toengage, innovate, disseminate & learn
Crisis of Imaginationhonoring the past but daring to imagine
what now could be possible.
The big shift> embracing change,
not fearing it
> being willing tochallenge ‘wisdom’
emergentfrom colle ctive action
Networks of Imagination
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Ages: 2 & 5
And to afford curiosity in aconstantly changing world.
tomorrow’s employees
A Golden Triangle for theEntrepreneurial Learning
imagination
intuition inspiration
a
sense ofAwe,
Curiosity,Humility
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Thank You
Special thanks to Susan Haviland for the sketches