Today’s young Filipino people who grew up with an array of media platforms available to them do not just stop at watching their favorite shows on television. They also listen to music, surf the internet, or text their friends while tuned to the TV, according to a study conducted by the School of Communication (SCM) and a research agency.According to the research: 54% of teens considered as “wholesome" and for us also confident and social leaders” live healthy lives, brought up by both parents and are 13 to 16 years old espouse time-tested values such as giving importance on religion, following traditional family values and having adverse attitudes toward pornography and violence in the media.
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1. IC ALWEBTYP rfi ng su CHATTINGTXTIN GTVusicM
2. ICAL TY PD WEBK ENrfi ngWE GE CHINsu CHACAT T TING nging sha
ZZ Z TX TIN OU TGTV sD VD 3. CATCHINFREEGZ Zs TX TINGTV VD s D 4. 2
and hoursonline 5. Internet cafe 6. 19%14%12% 7. Mos t po pulardest
in at ion Ave log-in: 2x a day Ave time onlin e: 2.5 hours 8. LOTS
FRIENDS! # of friends: 569OF 9. Most common VIDEO GAMES 10. Wild Co
nfessionsWanted: SweetheartsYes Diaries 11. -----------------------
-------------------------- -- readBOOKS 12. Most readTA BLOIDS 13.
magazines 14. PO CKETBOOKS 15. purchases 16. Ave. Allowance 17.
consump tion ofowsi)ng:thee pastl4l week foth (in 18.
PURCHASEINFLUENCERS 40% 20% 19. Nesteamost appealing
Cornettoadvertisements Coca-Cola 20. FAVORITE(because of
appearance)ENDORSERSAngel LocsinAnne CurtisMarian Rivera 21.
Favoritefavorite brands brands 22. I decidewhat to buy. 23. My
parentshave a say. 24. HIGH when involvement it comes to
buyingSNACKS BEVERAGES PERSONAL CARE PRODUCTS 25. involvement rate
of teens in the ff: Breakfast productsPersonal productsLuxu ry
& entertainment items 26. SHARES& TWEETS 27. lifestylePhoto
of an icebergvalues & attitudes 28. SEGMENTS 29. Confide nt
(54%) WholesomeFearless, Receptive Teens (39%) Pragmatic S ouls
(8%) Young, 30. Social leadersdo what is right confident, strong
character, listen 31. key defining attitudesRELIGIONSHOULD BE IN
CONSERVATIVE SYNC WITH NORMS WITH MEDIA 32. Characteristicsears old
; Females13-16 y Elementary & HS graduates y both parents ; SEC
DRaised b 33. Fashion follower follow the mainstreaming 34. Key
defining attitudesINDIVIDUALIS LOW SELF OPEN TO RISKYMEFFICACY
BEHAVIORX 35. Characteristics ; College students17-19 years
oldHigher incidence from broken familiesSEC ABC1 and E homes 36.
Young Pragmatic Soulshere and now ? ??? ? 37. Key defining
attitudesBELIEFS ARE OPEN TO NON-NOT FIXED ACTIONS
DEPENDTRADITIONAL ON SITUATIONBEHAVIOR???X 38. Characteristics
13-16 years oldFrom ABC homes; Roman Catholics e raised by single
parentH igher incidenc 39. of teens parentsare divorced/separated
40. hat / anHOWTHEY MAINTAINCKw entuh CLOSECONNECTIONSWITHFAMILIES
41. WHO THEYPROBLEMTALK TOSchool /Financial FAMILYproblems 42. WHO
THEYPROBLEMTALK TO Friends /CLOSEBoyfriends /Girlfriends FRIENDS
43. RELAT IONSHIPS 44. started dating at 11-15 y/o (Ave. age: 14)
45. P RE- SEXMAR 1 in 5ITALMore males (17-19y/o) Acceptable! 46.
Usin g con domsmajority Nearly half arepurchasedopen to the use
44%by malesMales, 17-19 y/o 47. againstabortion 48. beh a vior 49.
PORNOGRAPHY54%No 38% Have experiencedexperience Males, 17-19 y/o
Females, 17-19 y/o 50. VICES 66%No 29% Have experienced
experienceFemales, 13-16 y/o Males, 17-19 y/o 51.
triedtriedALCOHOLIC BEVS CIGARETTES 52. P RE-SEXMARITAL19%
14%Acceptable! Have engaged 53. CO NRTAC EPTIVEUSAGE 55% 57% have
tried currently NOT using
