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Per van der Wijst & Bram Scholten
Business Communication & Digital Media
Communication and Information Sciences
• Business Communication and Digital Media
• Communication Design
• New Media Design (New!)
• Cognitive Science and Artificial Intelligence (New!)
• Data Science: Business and Governance (collaboration with Law,
Economics, and Social Sciences)
CIS (CIW)’s specializations:
• Free choice of courses (both research skills and content courses)
• 4 content courses with the same label leads to a mention of track
specialization on diploma
• Match your choices with your research interest (thesis)
• Plan in advance!
Master program: how to specialize?
6
Master program: our structure
2nd Block
2 courses
RS module
3rd Block
1 course
start thesis
4th Block
1 course
finish thesis
1st Block
2 courses
RS module6 (free choice) courses:
2 RS modules:
Master thesis:
Total
6x6= 36 ects
2x3= 6 ects
18 ects
60 ects
Four blocks of 7 weeks with 14 meetings/classes
Two starting moments: in block 1 (September) and in block 3 (February)
Webcare
Negotiation Strategies
Online Public Relations
Mobile Media & Society
Corporate Social
Responsibility Communication
BDM courses
Social Media @ work
Social Media Marketing
Resistance and Persuasion
Miscommunication and Emotion
Visual Communication
Social Data Mining
• Analysis of Variance
• Eye-tracking
• Design & Analysis Questionnaires
• Research Interview
• Online Data Collection
• Data Processing
• Text Mining
• Statistical Analytics with R
Research Skills
Online Public Relations
-Theoretical approach
-Setting up a strategic PR plan in
small group seminars
What are the challenges and
opportunities of new media for the
communicative interaction between
organizations, media and stakeholders?
Negotiation Strategies
Learn more about negotiation
processes and the factors that
influence negotiations.
• Individual assignment in
international e-negotiation
• Joint research project in
Virtual Lab
Social Media Marketing
Focus on the uses and effects of
social media marketing
Theoretically relevant
Practically relevant
Create a social media marketing
strategy for a real case
Webcare
How should you manage
webcare
Active lectures
Guest lectures
Practical relevance
Work with real live data
Coosto
Webcare
Focus on the effects of social media at work
Theoretical relevance
Active participation
Analyse your own social media use
Social Media at Work
Social media at Work
BDM related thesis topics
BDM related thesis topics
BDM related thesis topics
BDM related thesis topics
BDM related thesis topics
Why Business Communication and Digital Media?
Bachelor Communication Design
Started Master without a track
Followed my interests
Kept thesis in mind
Job within a month after graduation
Job within six months after graduation
Job in less than five job applications
Job prospects: Alumni survey in 2014 (n = 369)
Job prospects
Job prospects
Job prospects
Want more information about the program?
www.tilburguniversity.edu/master/ciw
www.tilburguniversity.edu/studyguide
Any questions about admission and application?
Mail to: [email protected]
Ask Academic Advisor on Master’s fair
(19.00 - 21.15hrs: Dante building)
