1. ICT Industry TrackGIL 2014: Latin America The Global
Community of Growth, Innovation and Leadership30tH January, 2014 So
Paulo, Brazil 1
2. ICT Industry Track Agenda1. Presentation: What are the key
technology trends that will impact your business in 2014? 2. Case
Study Presented by UNIFY3. Interactive ICT Panel Discussion2
3. ICT Industry Track Presentation: What are the key technology
trends that will impact your business in 2014?GIL 2014: Latin
America The Global Community of Growth, Innovation and
Leadership30tH January, 2014 So Paulo, Brazil 3
4. Latin American Landscape The impact of politics and economic
performance will shape the ICT Industry spending during 20142014
Presidential Elections in seven countries in Latin America will
impact decision making processes.Economic stability in Latin
America will still drive foreign capital to the region, which has a
direct impact on the adoption of technology. . Projected GDP Growth
2014Country BrazilColombiaUruguay4.5%Peru5.5%Mexico3.5%LATIN
AMERICA Panama4.0%Colombia El Salvador2.6%Chile Costa
Rica2.6%BrazilBoliviaArgentina3.2%Table source: CEPALSource: Frost
& Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A4
5. From testing the cloud to implementing it during 2014 Cloud
implementations in Latin America will increasingly be hybrid,
leveraging existent client investments and infrastructure, while
blending private and public clouds.Cloud is increasingly
HybridCloud is DisruptiveCloud is Strategic Source: Frost &
Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A5
6. To be (safe), or not to be (safe): that is the question for
Cloud Why Cloud may be more secure than your own
infrastructureMajor Cloud Providers can attract and retain highly
qualified cyber-security personnel.Cloud Providers spend more money
on redundancy and security than any other type of company.In
storage and transmission, all the data is encrypted.With
cloud-based solutions, you are always on the latest release.Source:
Frost & Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A6
7. Towards an enhanced enterprise security environment While
BYOS (Bring Your Own Security) will be consider as a response to
BYOD, an increased use of encryption systems and biometric
technologies are also expectedSource: Frost & Sullivan analysis
Latin American LandscapeCloudSecurityMobilityUnified CommsBig
DataKey TakeawaysQ&A7
8. Network Security: 2014 Big Predictions The Year
AheadUSABILITYACQUISTIONSBIOMETRICSSecurity vendors will
increasingly differentiate based on usability.A multi-billion
dollar acquisition in 2014 will accelerate the pace of mergers and
acquisitions in the network & information industry.2014 will be
a growth year for biometric authentication.FOLLOW-ME DATA
PROTECTION Market demand for follow-me data protection solutions
will intensify.Source: Frost & Sullivan analysis. Latin
American LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A8
9. Consumerization and BYOT The consumerization of IT is
changing the way people collaborate and how enterprises manage
their communications. Bring Your Own Technology (BYOT) is the
tangible consequence of this.Source: Frost & Sullivan analysis.
Latin American LandscapeCloudSecurityMobilityUnified CommsBig
DataKey TakeawaysQ&A9
10. What enterprise users expect from Mobile Services in 2014?
New services must help consumers to reduce complexity, save time
and reduce stress through centralized management, and providing
better control of spending and usageInstant access
everywhereCustomizationLocation-basedSwitching offAssisted
ProductivityEnhanced togethernessControl Source: Ericsson
ConsumerLabLatin American LandscapeCloudSecurityMobilityUnified
CommsBig DataKey TakeawaysQ&A10
11. Key impacts behind Mobility The real impact of Mobility
could only be fully comprehensible when taking in consideration
other underlying but significant trendsMOBILITYSource: Frost &
Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A11
12. Collaborating on the new Workspace As long as people can
connect and contribute in an effective way, it wont matter where
their contribution originates, or when they choose to engage. .The
Work-Life Blur From Deadlines to Commitments Boss-less Work You
Will be Evaluated by What You Do Redefining the Office Reimagined
Meetings Source: Frost & Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommunicationsBig DataKey
TakeawaysQ&A12
13. Ubiquitous Video Video has become a key communications
media for both personal and work environments Smartphones, Laptops,
Tablets, Video Rooms, Telepresence and so on Latin America will
have 1.3 billion connected devices in 2016 From
consumer-to-consumer interactions to business-toconsumer
interactions Plug and Play, in any device and for everyone from
everywhere Source: Frost & Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommunicationsBig DataKey
TakeawaysQ&A13
14. Social Media Companies are recognizing the value of social
media as a marketing and branding tool, as well as a customer
service and support channel. It is also becoming a core consumer
and business-user forum.Latin America is one of the fastest growing
regions in the globe in terms of social network users.5 Latin
American countries were among the TOP 10 nations in terms of
average hours per visitor spent on social networking sites (per
Month)5 Latin American countries are among the top 20 nations with
the highest number of LinkedIn users worldwide.Latin American
LandscapeCloudSecuritySocial networking enterprise tool is top of
mind, but larger business adoption lags.Social can boost sales,
marketing, customer care, and internal collaboration, but ROI is
hard to measure.Companies have begun to execute omnichannel
strategies to provide a consistent customer experience, regardless
of the channels and devices customers use.MobilityUnified Unified
Comms CommunicationsBig DataSource: Frost & Sullivan analysis
Key Takeaways Q&A14
15. The 4v Engine for Big Data Key features that are shaping
the future of Big DataVolumeVelocityVarietyValue Source: Frost
& Sullivan analysis.Latin American
LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A15
16. Translating Big Data into Competitive Advantage Learn more
about your customers and act faster than your competitionOnly two
sources of competitive advantageLearn more about your customers
faster than the competitionTurn that learning into action faster
than the competition.Jack Welch Source: Frost & Sullivan
analysis.Latin American LandscapeCloudSecurityMobilityUnified
CommsBig DataKey TakeawaysQ&A16
17. The Internet of Things (IoT) In 2014, more data will be
generated by machines (things) than by human beings. The explosion
of IoT will be driven by the nexus of low cost sensors, cloud
computing, advanced analytics and mobility. To analyze and use vast
amounts of data. To store data and source application functionality
in/from the cloud. To create, manage and support apps to operate
and manage IoT implementations. To provide high speed connectivity
between objects and the people. Reliability and performance issues
will need to be addressed. Potential risks associated with security
breaches multiply. It remains important that standards emerge, as "
things may not be able to communicate with each other. Source:
Frost & Sullivan analysis. Latin American
LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A17
18. Key TakeawaysIn an increasingly competitive scenario, ICT
players should assess cooperation relationships, alliances and
acquisitions to effectively monetize emerging
opportunities.Integrate disruptive and emerging technologies. Be
Proactive, new ideas create new businesses and generate more
revenue sources. Source: Frost & Sullivan analysis. Latin
American LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A18
19. Predicting the top 10 ideas and innovations that will shape
the world in 2014Source: Frost & Sullivan analysis. Latin
American LandscapeCloudSecurityMobilityUnified CommsBig DataKey
TakeawaysQ&A19
20. Q&A Juan Manuel Gonzalez, Industry Manager Frost &
[email protected] with me on social
media:@juanmgon
http://ar.linkedin.com/pub/juan-manuel-gonzalez/6/3b2/8a0Latin
American LandscapeCloudMobilitySecurityUnified CommsBig DataKey
TakeawaysQ&A20
21. ICT Industry Track Case Study Presented by UNIFYGIL 2014:
Latin America The Global Community of Growth, Innovation and
Leadership30tH January, 2014 So Paulo, Brazil 21
22. The past decade has seen dramatic technological advances
ones that promise a more fluid, dynamic way to work.
23. Today we serve approximately75% of the Global 500 in 90
countries
24. This is a hyperconnected world of mobile inspiration and
instant collaboration. Anywhere workers demand responsive delight
from the communications tools they use every hour of every
day.
25. We partnered with user insights expert, frog, in supporting
us to learn more about our customers and translate their daily work
environment and needs into design principles and user experiences
that reshape business communication.Once the project was ready to
be developed we conducted a market assessment to validate Ansibles
market viability.With rapid prototyping we got early user feedback
on our concepts. Copyright Unify GmbH & Co. KG 2013. All rights
reserved.26
26. PersonasInterviewsTestsPrototypingThe value was seen to be
in the whole experience, Rather than in its features/functions
individually frog researchCopyright Unify GmbH & Co. KG 2013.
All rights reserved.27
27. The workplace has changed Business today is on the move. We
dont often have the luxury of conducting business from our office.
Users expect intuitive communication tools across devices.WORK IS
MOBILECopyright Unify GmbH & Co. KG 2013. All rights
reserved.CONSUMER DEVICES LEADJOY OF USE IS EXPECTEDCONVERSATIONS
ARE MULTI-MODAL & GLOBAL28
28. Business is mobile Today, 35% of the worlds professionals
are away from their primary workplace 20% or more of the time. The
mobile workforce is a 1.2 Billion employee population and
growing.35%Away from the desk20%Of the work timeSource: IDC
Worldwide Mobile Worker Population 20092013 Forecast of June
2010.Copyright Unify GmbH & Co. KG 2013. All rights
reserved.29
29. Business is mobile We spend so much time orchestrating
work, we have little time to actually do work.79%Work in Virtual
teams75%Are distracted In meetings56%Are less ProductiveSource:
Siemens Enterprise Communications global research conducted
September/October 2012Copyright Unify GmbH & Co. KG 2013. All
rights reserved.30
30. Business is about relationships and relationships start
with a conversation.Copyright Unify GmbH & Co. KG 2013. All
rights reserved.31
31. Project Ansible helps you start the conversation, stay
abreast of the people and topics that matter, and keep the
conversation going, in any setting, on any device.Copyright Unify
GmbH & Co. KG 2013. All rights reserved.32
32. One viewAcross devices and communication channels Project
Ansible pulls multiple content sources into a singular view.
Copyright Unify GmbH & Co. KG 2013. All rights reserved.33
33. Vibrant ConversationsCommunication comes alive with people
and content you care about. Copyright Unify GmbH & Co. KG 2013.
All rights reserved.34
34. Thought trailsFind what you need, when you need it.
Copyright Unify GmbH & Co. KG 2013. All rights reserved.35
35. Intelligent spacesSmart system shows only content that
matters to you. Copyright Unify GmbH & Co. KG 2013. All rights
reserved.36
36. Seamless transitionsSeamless and intuitive transitions
across virtually any device or channel. Copyright Unify GmbH &
Co. KG 2013. All rights reserved.37
37. Intuitive useEasy to join and participate, and easy for IT
to support. Copyright Unify GmbH & Co. KG 2013. All rights
reserved.38
38. 40
39. ICT Industry Track Interactive ICT Panel DiscussionGIL
2014: Latin America The Global Community of Growth, Innovation and
Leadership30tH January, 2014 So Paulo, Brazil 41