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MINISTRY OF EDUCATION AND TRAINING
HCM CITY UNIVERSITY OF FOREIGN LANGUAGES AND INFORMATION TECHNOLOGY
DEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION
FINAL REPORT
GROUP 7, FRIDAY MORNING
TRẦN MY KHÁNH
TĂNG THỊ THANH THÙY
LẠI THỊ MỸ DUYÊN
TRẦN THỊ THU THẢO
PHẠM NGỌC NGA
NGUYỄN THỤY HOÀNG NHÂN
LECTURER:
ĐỖ HOÀNG AN NHIÊN
HUFLIT, December, 2014
TABLE OF CONTENTS
Title Page
1. SWOT ANALYSIS.......................................................................................................1
2. ACTION PLAN............................................................................................................2
3. BUDGET.......................................................................................................................3
4. MEDIA RELEASE.......................................................................................................4
5. PR ARTICLE................................................................................................................5
6. INCOME STATEMENT..............................................................................................7
SWOT ANALYSIS
1
ACTION PLAN
Oct. Nov. Dec.
Task name Duration 24/10 2/11 3/11 4/11 9/11 11/11 20/11 22/11 23/11 30/11 1/12 19/12 20/12 21/12 22/12 28/12 29/12 EVENT PLAN 17 days Product Idea 10 days Physical requirement 7 days PRODUCTION 28 days
50% 9 days 70% 18 days 100% 28 days
MARKETING 43 days Teasing 14 days Clip + album 1 day | Call for action 29 days FINANCIAL MANAGEMENT 56 days Budget 48 days Profit & loss 8 days
Staffing 7 days
Assign tasks 1 day | Training 6 days Operational plans 20 days Decorate booth 19 days Set up 1 day | EVENT DAY 1 day | EVALUATION 7 days FINAL REPORT 1 day |
2
BUDGETFor the period: October 1 through December 31, 2014
(in million VND)
FUNDING Investor Funding
Owner 1 230,000Owner 2 230,000Owner 3 230,000Owner 4 230,000Owner 5 230,000Owner 6 230,000
Total Investment 1,380,000
Total FUNDING 1,380,000COSTS Cost of goods sold
Glue guns 40,000 Glue sticks 50,000 PVA glue 60,000 Glue 7,000 Wood Paperclip 8,000 Color wire 8,000 Glitter powder 10,000 Round wooden bead 40,000 Red ribbon 18,000 Green ribbon 15,000 Plastic star 25,000 Plastic bottles 6,000 ATM spray glossy 84,000 ATM spray white color 60,000 Roki paper 26,000 Paint 5,000 Cartoon polymer clay 30,000 Plastic paper 16,000 Brush 13,000 Acrylic color 325,000
2
Total 846,000
DecoratingPaint 90,000 White tinsel 30,000 Silver tinsel 12,000 UHU glue 45,000 Foam letters 100,000
Total 277,000
PackagingKraft paper bags 75,000
Decorative paper 79,000
Rope 20,000
Total 174,000
Other 63,000
Total COSTS 1,360,000 SURPLUS 20,000
2
Ho Chi Minh – (December, 2014) In the Marketing Day (Mday 2014) which
takes place on December 21 at HUFLIT University, PAPER HOUSE will present
our product.
Many people believe that old papers are useless and get wasted it. But PAPER
HOUSE realized the potential usefulness of it which can be recycled into
products with aesthetic and unique features. Knowing that, PAPER HOUSE
decided to launch a new product which is made from old newspapers and
magazines which are not expensive but standard quality. Our products have a lot
of features, so it probably has the ability to compete with other competitors. We
launch two sizes with various designs that customers can choose for their own
purposes. They can be use as decorations or personal items. The price of each
product ranges from 30,000 to 60,000 VND. Moreover, PAPER HOUSE
products focus on Christmas atmosphere so that they are suitable for gifts.
Especially, Mday is hold on Christmas, we also offer a promotion discount of
10% if you get Mday vouchers on December 21, 2014.
For further information please contact:
PAPER HOUSE
Ms. Khanh
Email: [email protected]
Phone: 01693050016
4
Media Release
Handmade corner
The interesting creative ideas from old newspapers and magazinesWhat do you do with the old papers of newspapers or magazines when you have finished reading and they have become useless?
ormally, they will end up in the trash.
However, with a little creative idea below you can see things for you and your dears.
NJust need a few simple tools such as scissors, milky glue and old
newspapers. After that, you roll the papers into small tubes and spread a layer of milky glue, make sure they are really steady, then you can paint your favorites colors onto them. Now, you will have a pretty and unique
bottle for jacking your pens or flowers. You also can roll and connect those papers, then paint some opposite colors on them, so you will have some petite little boxes to hold small personal things.
5
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If you have ability for painting, you can make some plates with abstract art images and create new feelings for you study corner.Christmas is coming, do you have any present for your friends and relatives? There is no
present meaningful for your friends and relatives than handmade presents. Now, let's do it! Firstly, you use colorful papers and roll it tightly, then roll them into circle under the pyramid, for decorating, you can add some stars, ribbon bows
and tinsel. Finally, you have a Christmas tree as a really meaningful gift already.So, with some easy skills, you can create more beautiful and useful things from old interesting materials for you lovely rooms. Right?
6
Income Statement
For the period: October 1 through December 31, 2014(in million VND)
Revenue
Sales revenue 2,255,000
Total Revenues 2,255,000
Expenses Cost of goods sold 846,000 Decorating 277,000 Packaging 174,000 Other 63,000
Total Expenses 1,360,000 Net Income 895,000
7
