RE/MAX Romania 2014

Taking your business to the NEXT LEVEL

RE/MAX Romania 2014

Our goals today:• Improve our business•Maximize our work time• Be practical!• Less talk – more action!!

RE/MAX Romania 2014

About Gil Li-ran:• VP of Marketing – RE/MAX Israel• Real Estate School Director• Trained over 1,500 agents• 7 years with RE/MAX• 13+ years training

RE/MAX Romania 2014

Our Agenda:• Our job, our career, our calling• Building the Town Square• Commitment to action

RE/MAX Romania 2014

Who do we want to be?

RE/MAX Romania 2014Successful?

Satisfied?

Respected? Rich?

The Trusted Advisor!

RE/MAX Romania 2014

The trusted advisor:• Share knowledge • Take responsibility & ownership• Deliver exceptional service• Control your mind

RE/MAX Romania 2014Control your mind

• Success & failure is in your head• The bubble mentality• Replace “why not” with “oh yes!”• No excuses• Just do it!•WHY POWER

RE/MAX Romania 2014

Remember:•Who you buy from•What you buy• How you buy it

RE/MAX Romania 2014

Exceptional service• Differentiate yourself• Personalize & surprise• Create word of mouth• Remember the examples

RE/MAX Romania 2014

Building your Town Square:

RE/MAX Romania 2014

Building your Town Square:• Highway 1 – Farming • Highway 2 – FSBO’s• Highway 3 – Expireds• Highway 4 – For rent• Highway 5 – Internet

RE/MAX Romania 2014

• Highway 6 – Open Houses • Highway 7 – Local SOI• Highway 8 – Present clients• Highway 9 – Past clients• Highway 10 – Clients’ meetings

Building your Town Square:

RE/MAX Romania 2014

How many highways are you using?• 1-3 – Average • 4-6 – Good • 7-10 - Great•Most agents worldwide use 1-3• If you’re using 7-10 you can leave the

room and go get drunk…

RE/MAX Romania 2014The Farming Highway

• Call-to-action• Knowledge and added value• Emotional connection

RE/MAX Romania 2014Recently sold report Market status & update

RE/MAX Romania 2014

Translation:“I own a rented apartment, should I sell?”

Translation:“What taxes will I owe after I sell my house?”

Translation:“Should I renovate or sell as is?”

The trusted advisor

RE/MAX Romania 2014Balloons campaign

RE/MAX Romania 2014Coloring book

RE/MAX Romania 2014

The FSBO’s Highway• The secret – follow up!• Marketing mail + phone call• Personal note• “How was the traffic this week?”• Open house• Every new exclusive listing – call• Every new sale – call• Video via mail or SMS

RE/MAX Romania 2014

The for rent Highway• Call your database• Goal – convert them to sellers• Talk to their rational• Know your numbers

RE/MAX Romania 2014

The internet Highway• Choose & commit• Create & convert traffic• No more than 10 mts. a day!• Choose one – choose Youtube

RE/MAX Romania 2014

Present Clients Highway•Most likely to recommend• Leverage the first 2 weeks • Script: • “By the way, if you happen to know anyone else

who’s looking to sell or buy, I am always available to give them the best service possible.”

•When? Every meeting

RE/MAX Romania 2014

Past Clients Highway• The challenge – a system •When signing a deal:• Birthday• Christmas / New Year’s• Easter • Day of contract consummation

• Enter into calendar • Call!!

RE/MAX Romania 2014

Clients’ Meetings Highway • Organize a guest speaker• Set date & time • Invite clients via phone • Utilize e-mail + Social Media

RE/MAX Romania 2014

Take your mind to a new level

• Train your mind• Be inspired• Commit to 2 new highways • Take action!

RE/MAX Romania 2014

This session Facebook status:

“Don’t wait until the iron is hot to strike it – heat up the iron by

striking it!”