Wed 25 Mar 20096:00 PM - 8:00 PM Opening ReceptionJoinMeetingTechOnlineandtheMTOSummitsponsorsforlightrefreshmentsasyounetworkwithyourpeersandmeetthespeakersandpaneliststhatwillbepresentingthenextday.

EducationThurs 26 Mar 20098:00 AM - 9:00 AM Breakfast8:30 AM - 9:30 AM Keynote SpeakerDavidMeermanScottLearnhowtousenewsreleases,blogs,podcasts,viralmarketingandonlinemediatoreachyourassociationcommunitydirectly.

9:50 AM - 10:35 AM Embracing Social MediaChrisBrown,NationalAssociationofBroadcastersRickCalvert,BlogWorld&NewMediaExpoTaraDunion,ConsumerElectronicsAssociationEventsandExhibitionshavemadeslowerprogressinembracingthepoweroftheInterneteconomy.Threeshowmanagersdiscusstheirconcernsandexpectationsofthesenewsolutions.

10:55 AM - 11:40 AMFinding and Selecting Tradeshow 2.0 Tools AndreaBahr,SocietyofPetroleumEngineersGeneSanders,TheSocietyofthePlasticsIndustryMeganTanel,AssociationofEquipmentManufacturersDaveLutz,VelvetChainsawWhyisn’tanyoneadoptingthenext-gentools?Foryearswe’vebeentalkingaboutRFID,socialnetworkinganddigitalevents.Whereisthistechnologyandwhyhasn’ttherebeenalargermarketadoption?

12:00 PM - 1:00 PM Lunch

1:00 PM - 1:45 PM Exhibitor/ Attendance MarketingMargaretCore,BiotechnologyIndustryOrganizationNicoleBuraglio,HanleyWoodExhibitionsTurboToddWatson,IBMMichaelHart,TradeshowWeekAretherenewrulesandnewtoolsfordistributingrelevantmessagestotargetedcustomersandprospects?Whatisthevalueofdirectmailintoday’sdigitalworld?

Networking

Gaylord National Hotel

Washington, D.C.

March 25-26

Escape the Technology Maze MTO Summit 2009

The premier educational event for technology buyers and sellers in the meetings industry

Register Today! www.MTOSummit.com or call us at 888.633.8651

Sponsoredby:F I N A L L O G O S - O R A N G E PA N TO N E 1 4 4 U

Thurs 26 Mar 20092:05 PM - 3:30 PM How-to Workshops Attendhands-onworkshopswheretheexpertsintroduceyoutothetoolsthatarechangingourindustry.

The Promise of Social Networking Whatarethemythsandrealitiesofsocialnetworkingsolutions?Whatisthepotentialorganizationgrowthfromuseofthesetools?

Determining Help or Hype – Figuring Out Social Media ToolsRickCalvert,BlogWorld&NewMediaExpoHassocialmediabecomethenextover-hypedclichéforourindustry(remem-berhowdigitaleventsweregoingtoreplaceface-to-facemarketing)?

Being Prepared in the Social Media and Web 2.0 World CherilynStringer,GlobalVillageMarketingThisworkshophighlightscriticalmarketingelementsthatshouldbeconsideredbeforelaunchingnewmediastrategies.ParticipantswillhaveachecklisttotesttheirreadinessforsocialmediaandtheWeb2.0world.

Twitter for Audience RecruitmentDavidMeermanScottThreerealworldexamplesofhowTwitterhasenhancedthemarketingeffortsofEventsandExhibitions.

What do Facebook and LinkedIn groups offer for your organization?StephenNold,MeetingTechOnline Tipsandtrickstotakethesetoolsandmakethemworkforyourassocia-tion,exhibitbooth,orcorporatemarketingcampaigns.

3:45 PM - 5:30 PM Round TablesAttendeeswillhavethree30-minuteopportunitiestoseeaproductdemofromgoldsponsors.GoldSponsorsincludea2z,ASP,IndustryConnect,Acteva,AllianceTech,AttendeeInteractive,andethnoMetrics.

5:30 PM - 6:30 PM Closing ReceptionAfteralongdayofintensesessions,panels,andspeakers,weinviteyoutodecompressattheclosingreceptionandnetworkwitholdandnewacquaintances.Wewillbesadtoseeyougo,buthopethatyoutakewithyouawealthofknowledge.

PlatinumSponsors:

How-to Workshops

SUMMIT2009NOVEMBER 5 - 6, CHICAGO