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Melting ice caps, catastrophic hurricanes, floods and drought plunging entire regions into crisis: the drastic images usually conveyed by the media. What we hardly hear is what is actually being done to halt global warming. In this session we explored the challenges facing the media in covering climate protection.
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UNU Media Studio Presents The UN’s leading environmental web magazine Our World 2.0
1
Global Media Forum •
23 June 2010
2UNU Media Studio 8
UNU
Think Tank for the UN System
Interlinking UN and
international academic community
Building Capacity in developing countries
and transition countries
UNU Media Studio
Specialists in
Web, Graphic Design, Documentary,
Multimedia Production, E-learning,
Instructional Design
Innovative interactive content
and video documentaries
We seek to Engage, Entertain and Educate.
- Rajendra Pachauri, Nobel Peace Prize winner and head of International Panel Climate Change - December 2008
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"If global mean temperature increase is to be stabilized between 2.0-2.4°C, then CO2 emissions
must peak by 2015."
- Fatih Birol , IEA Chief Economistat the launch of the World Energy Outlook 2008
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"Even if demand remained steady, the world would have to find the equivalent of four Saudi Arabias to maintain
production ... between now and 2030."
OECD-FAO Agricultural Outlook 2010-2019
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"Food prices are set to rise as much as 40% over the coming decade amid growing demand from emerging
markets and for biofuel production."
Global Biodiversity Outlook 3
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"Current trends are bringing us closer to a number of potential tipping points that would catastrophically reduce
the capacity of ecosystems to provide these essential services ... food, fresh water, health and recreation..."
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We want to affect change !
We want to share the solutions !
How can we do this on a wide scale ?
numbers 8
1.4 billion Internet users world wide
300 million user spent more than 5 hours daily on social networks
Over 9000 hours of video are uploaded to YouTube everyday
web magazine 9
map
79% below 40 years old
Mainly digital natives
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Age Distribution of our readers
< 18 18-22 23-29 30-39 40-49 50-59 60 >
68% bachelors or above
Well-educated digital natives?
12
Educational level of our readers
High School College Bachelors Masters Doctorate
Online learning resources
Videodistribution
TVBroadcast
podcasts available to download
238,000 visitsper year
160,000 visitsper year
500,700 viewsper year
1,058,252 viewers 241,955 embed loads
1,000,000 possible viewers
per broadcast
embedded video
Events, screeningsfilm festivals
External blogs and websites
Community Comments
907 fans 2327 followers
network
OurWorld - behind the scenes
14
37
Work with us!
Create a low carbon, post fossil fuel world...
... and reach the leadersof the future.