14
UNU Media Studio Presents The UN’s leading environmental web magazine Our World 2.0 1 Global Media Forum 23 June 2010

Our World 2.0 at Global Media Forum 2010 in Bonn

Embed Size (px)

DESCRIPTION

Melting ice caps, catastrophic hurricanes, floods and drought plunging entire regions into crisis: the drastic images usually conveyed by the media. What we hardly hear is what is actually being done to halt global warming. In this session we explored the challenges facing the media in covering climate protection.

Citation preview

Page 1: Our World 2.0 at Global Media Forum 2010 in Bonn

UNU Media Studio Presents The UN’s leading environmental web magazine Our World 2.0

1

Global Media Forum •

23 June 2010

Page 2: Our World 2.0 at Global Media Forum 2010 in Bonn

2UNU Media Studio 8

UNU

Think Tank for the UN System

Interlinking UN and

international academic community

Building Capacity in developing countries

and transition countries

UNU Media Studio

Specialists in

Web, Graphic Design, Documentary,

Multimedia Production, E-learning,

Instructional Design

Innovative interactive content

and video documentaries

We seek to Engage, Entertain and Educate.

Page 3: Our World 2.0 at Global Media Forum 2010 in Bonn

- Rajendra Pachauri, Nobel Peace Prize winner and head of International Panel Climate Change - December 2008

3

"If global mean temperature increase is to be stabilized between 2.0-2.4°C, then CO2 emissions

must peak by 2015."

Page 4: Our World 2.0 at Global Media Forum 2010 in Bonn

- Fatih Birol , IEA Chief Economistat the launch of the World Energy Outlook 2008

4

"Even if demand remained steady, the world would have to find the equivalent of four Saudi Arabias to maintain

production ... between now and 2030."

Page 5: Our World 2.0 at Global Media Forum 2010 in Bonn

OECD-FAO Agricultural Outlook 2010-2019

5

"Food prices are set to rise as much as 40% over the coming decade amid growing demand from emerging

markets and for biofuel production."

Page 6: Our World 2.0 at Global Media Forum 2010 in Bonn

Global Biodiversity Outlook 3

6

"Current trends are bringing us closer to a number of potential tipping points that would catastrophically reduce

the capacity of ecosystems to provide these essential services ... food, fresh water, health and recreation..."

Page 7: Our World 2.0 at Global Media Forum 2010 in Bonn

7

We want to affect change !

We want to share the solutions !

How can we do this on a wide scale ?

Page 8: Our World 2.0 at Global Media Forum 2010 in Bonn

numbers 8

1.4 billion Internet users world wide

300 million user spent more than 5 hours daily on social networks

Over 9000 hours of video are uploaded to YouTube everyday

Page 9: Our World 2.0 at Global Media Forum 2010 in Bonn

web magazine 9

Page 10: Our World 2.0 at Global Media Forum 2010 in Bonn

map

Page 11: Our World 2.0 at Global Media Forum 2010 in Bonn

79% below 40 years old

Mainly digital natives

11

Age Distribution of our readers

< 18 18-22 23-29 30-39 40-49 50-59 60 >

Page 12: Our World 2.0 at Global Media Forum 2010 in Bonn

68% bachelors or above

Well-educated digital natives?

12

Educational level of our readers

 High School College Bachelors Masters Doctorate

Page 13: Our World 2.0 at Global Media Forum 2010 in Bonn

Online learning resources

Videodistribution

TVBroadcast

podcasts available to download

238,000 visitsper year

160,000 visitsper year

500,700 viewsper year

1,058,252 viewers 241,955 embed loads

1,000,000 possible viewers

per broadcast

embedded video

Events, screeningsfilm festivals

External blogs and websites

Community Comments

907 fans 2327 followers

network

Page 14: Our World 2.0 at Global Media Forum 2010 in Bonn

OurWorld - behind the scenes

14

37

Work with us!

Create a low carbon, post fossil fuel world...

... and reach the leadersof the future.