Summary Of Research Of Trailers

Conventions Of Trailers: Order

Within trailers there is usually a certain order of events. Equilibrium, and then the disequilibrium. The characters in the trailer are shown to be happy and enjoying life but then they encounter a problem and everything changes.

The new equilibrium is usually not shown as that’s why you go to see the film.

Two Minutes To Sunrise

Equilibrium: Party having funDisequilibrium: Friend gets killed and friends suffer from loss and attacked by killer

Welcome To Yesterday

Equilibrium: Discover time machine and take advantage of itDisequilibrium: End of the world begins and they start dying

Timing

Trailers are usually 2-3 minutes long, this is because they don’t want to give too much away.

Audio

Usually two different songs are used one more upbeat and happy but then when the problem occurs in the plot the music gets tense. This is to help the audience establish the mood change.

The Energy

The beat changes throughout the trailer creating more tension

TitlesUsually within trailers if there is no narrative text is used on the screen to catch the audiences attention.

Why Stop Now

The Duplex

EditingThe pace of editing is usually slow at the beginning but then when a problem is discovered it gets faster.

People Like Us

Inspiration

After watching both official trailers and student trailers one thing which has inspired me is the editing [ace and its paralellness of it to the sound.

As when the editing is fast the pace of the music is fast which sets the right mood and creates tension making it more exciting and without this to create a successful trailer is impossible.