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This talk outlines ways to make yourself known effectively on the Internet and create the image you want rather than the one that is built by your friends or your travels.
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Surviving and Thriving Online 2011
Pat Sine
Information Technologies – Client Support &
Services
University of Delaware
Image source: http://flickr.com/photos/gaetanlee/421949167/
NOW:
Public by default; Private through effort.
THEN:
Private by default; Public through effort.
What do we know about the
Internet?
1. The Internet never forgets!
The Internet Archive or The Wayback Machine
The Library of Congress is archiving all
public tweets since 2006.
2. Search tools scour all of the Internet for facts. And they get better every day!
Source: http://xkcd.com/802/
3. Computers are really good at sorting through lots of data.
4. Anything can be copied, edited and redistributed.
Let’s try that!
5. The web is full of “Invisible Audiences.”
Take Control!
1. Stay Safe
Internet Safety 2011
• Keep your computer SAFE
• Keep AWAY from dark corners
• Keep TELLING
What are the online threats in 2011?
• Online sexual solicitations
• Cyberbullying
•Your classmates
•You
2. Be Aware
Keep CONTROL of your
connections and your status
updates
• 88% of universities rate social media
important in evaluating prospective
students.
• As much as 64% of businesses make
hiring decisions by what they find on
social networks.
• Your prospective date will Google
you.
Internet Safety 2011
• Keep your computer SAFE
• Keep AWAY from dark corners
• Keep TELLING
• Keep CONTROL of your contacts and
your status updates.
• 92% of U.S. children have an online
persona by the time they are 2 years old.
• Some have an online persona before
they are born.
• 23% of sonograms are actively published
and shared on social networks and blogs.
Passive Digital Footprint
• Your email account
• Online services
• Mentions by others online
• Your searches
If you are not the
customer, you are
the product!
Take Action
Show the world.
• Start by getting a unique name that
you can be proud of.
Chronicle of Higher Education Website, 11/14/2008
Show the world.
• Use the tools of the web to build your
online persona.
Page Rank
Source: http://en.wikipedia.org/wiki/Page_rank
Tools to show the world.
• YouTube
• Wikipedia
• Google Site
• Your own web page
• Flickr
Public Profi le
Private Profi le
Flickr
Wikipedia
YouTube
Fanfiction.net
Come on, Pat! Real kids couldn’t do
that!
Meet Matt Dermody
Meet Laura Stockman
Meet Tavi Gevinson
'Style Rookie' Tavi Gevinson
Back to you…
To do today!
• Watch what you do to yourself
• Find a name that works for you and
claim it!
• Start collecting and linking on a
Google Site or your own site or blog
“Life is not about finding yourself, it’s about creating yourself.”
George Bernard Shaw
New Yorker Magazine, July 5, 1993
Source: http://shrinkingvioletpromotions.blogspot.com/2010/10/online-persona-workshop-week-two-many.html
“I want to believe that my online
persona is who I am, but somewhat
self-edited and on my best behavior,
and not a carefully constructed
caricature of the person I wish I were.”
Maurilio Amorimhttp://www.maurilioamorim.com
