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The Sports club as a health promoting setting – an example from an alcohol policy intervention in Swedish football clubs 9 th Nordic Health Promotion Research Conference Susanna Geidne, PhD Research team for evaluation of NGO's alcohol and drug preventive work. School of Health and Medical Sciencies, Örebro

Susanne Geidne NHPRC2013

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Page 1: Susanne Geidne NHPRC2013

The Sports club as a health promoting setting

– an example from an alcohol policy intervention

in Swedish football clubs

9th Nordic Health Promotion Research Conference

Susanna Geidne, PhD

Research team for evaluation of NGO's alcohol and drug preventive work.

School of Health and Medical Sciencies, Örebro University, Sweden

Page 3: Susanne Geidne NHPRC2013

The Sports club as a health promoting setting

A quite new research field

Important setting

It reaches a substantial part of children and youth. In many countries it is the largest leisure-time activity.

It is an informal and voluntary setting that has the potential to be a health promoting setting.

Although there are mixed findings on the positive and negative relationships between sport and different health outcomes.

Page 4: Susanne Geidne NHPRC2013

The Sports club as a health promoting setting

• Youth sports clubs have plentiful opportunities to be or become health promoting settings; however this is not something that happens automatically.

•To be health promoting the sports club needs to be a supportive and healthy environment with activities designed for and adapted to their specific age-groups.

• To become a health promoting setting, a youth sports club needs to take a comprehensive approach to its activities, aims, and purposes.

Geidne, S; Quennerstedt, M & Eriksson, C. (2013). The youth sports club as a health-promoting setting – An integrative review of research. Scandinavian Journal of Public Health, 41 (3):269-283.

Page 5: Susanne Geidne NHPRC2013

The Sports club as a health promoting setting - actors

Schools Health services Regions/districts Other clubs

Parent coaches

Coaches

Actors

National sports governing bodies

Educational associations

Parentss

Siblings

Youth Board

Communities Research

Sports organisations

Sponsors Regions/Districtss

Other clubs

Page 6: Susanne Geidne NHPRC2013

The Sports club as a health promoting setting – key elements

Cooperation in facilities and people

Cooperation in injury prevention

Regions/districts Other clubs

Education Design Support Education Liberal attitude to multi-sport

Key elements

Support Education Financing Rules Reasonable demands

Education Good decisions Support

Support

Participation Involvement

Priorities Policy Design

Cooperation via networks in the community

Cooperation between research and practitioners

Support

Financing

Reasonable demands Financing Networks

“Communities of practice”

Page 7: Susanne Geidne NHPRC2013

Swedish Football Association (SvFF) ”Goal without alcohol”

• 2005-2008

• SvFF, The Swedish Alcohol Committee, The Swedish temperance organization (IOGT-NTO)

• The aim was to build knowledge and awareness about the preventive effects of football within every football club, as well as a sense of responsibility regarding issues of alcohol.

• 5 clubs per year were to work actively with alcohol issues within their club, for example, by developing a club alcohol policy and action plan that would reach all members of the club, and thereby get everyone to work towards common goals.

Page 8: Susanne Geidne NHPRC2013

Swedish Football Association (SvFF) ”Goal without alcohol”

• The Swedish Alcohol Committee also financed the Research team for evaluation of NGO's alcohol and drug preventive work at Örebro University to work with evaluation of the project.

• Eight (out of ten) football clubs participated in the study, three elite clubs and five youth clubs

• 30 interviews with project leaders, board members, coaches and players were made.

• The football clubs were recruited to the project because they wanted to work with this issue and in some cases already had started working with it, otherwise they were quite different.

Page 9: Susanne Geidne NHPRC2013

Policy work in sports clubs

There is strong support in research that the level of implementation affect program outcomes (Durlak & DuPre, 2008).

Important factors that influence the implementation process.

• Community level factors- research, politics, funding and policy

• Provider characteristics- Perceived needs and benefits, motivation, tradition, knowledgebase

• Innovation characteristics- Does the intervention fit the particular club, is it adaptable

• Organizational capacity- Internal organization, functioning board, volunteers, employees?

• Training and technical assistance factors- Training and support from external actors

Durlak, J.A. and DuPre, E.P. (2008), Implementation matters: a review of research on the influence of implementation on program outcomes and the factors affectingimplementation. American Journal of Community Psychology, 41 (3): 327-50.

Page 10: Susanne Geidne NHPRC2013

Recommendations for successful alcohol policy implementation in sports clubs

• An explicit message

• The policy must fit the club

• Internal policy dissemination

• Alcohol policy as a part of overall policy

• Support

• The ”right” actors

Geidne, S; Quennerstedt, M & Eriksson, C. (2013). The implementation process of alcohol policies in eight different football clubs in Sweden. Health Education, 113 (3):196-215.

Page 11: Susanne Geidne NHPRC2013

Conclusions

Good planning of a policy project is crucial, both when starting

or developing a policy intervention.

If the policy project is well planned, it will have more of an effect

on the sports club’s environment and day-to-day activities.

A policy intervention can if well implemented be a relatively

economical intervention with a long life-span.

Policies can be seen as one part of working as a health

promoting sports club.

Page 12: Susanne Geidne NHPRC2013

Thank you!

Please contact me: [email protected]