COPY DEVELOPMENT- SLOGAN

*DRINK FOR JOYI liked this slogan as I think that this would be suitable for a poster as a shot catch phrase but as it doesn't have the name of the product on it I don't think it will hep with publicity.

*STAY TRUE HAVE A BRUI think that this slogan is similar to the first idea but I tried to include the name of the product to make it obvious of which product the slogan is representing

*THINGS GO BETTER WITH A BRU I am not sure about this slogan as it doesn't seem persuasive or attention grabbing so I realised that I need to improve on wordings.

*KEEP CALM AND HAVE A BRU This is my most favourite slogan out of them all as it is short and catchy and very british which is ironic how the product is actually scottish.

*WHO NEEDS A MAN WHEN YOU CAN HAVE A BRU This slogan I was unsure about as it seems like the product is being targeted at the female audience which may interfere with the sales.

*KEEPING IT TRUE WITH A BRU This slogan I liked as it is short and snappy and quite motivational for the audience to by the product.

HOEFLER TEXT HOEFLER TEXT

HOEFLER TEXT

PAPYRUS PAPYRUS PAPYRUS

This was my first experiment with with trying out fonts, this font was expectable but seemed very simple and not very attention catching.

This is the second font that I tried out, this font had some detail to it but I don't think that was a appropriate font for advertisement as some of the audience may struggle reading the font.

This is the last font that I experimented with, this font seemed very appropriate for the advertisement as its bold and attention grabbing and would be able to make a statement on the advertisements.

CollegedCollegedcolleged

FONT EXPERIMENTS- DIFFERENT FONTS

FONT EXPERIMENTS- DIFFERENT COLOURS

IRN BRU 32 IRN BRU 3 2

IRN BRU 3 2

IRN BRU 32

IRN BRU 3 2

IRN BRU 3 2

IRN BRU 32 IRN BRU 3 2

IRN BRU 3 2

These are the 3 themes that I will be trying to feature in my products; I choose these colours as the main colours as I want to keep the products that I am going to design as I want them to remain in the same house styling to be able to get more professional end results. I tried to layout the colours out so that is I am using a light colour to have a dark font colour to go over it and if its a dark background colour I tried to match a bright font colour to go over it.

PRODUCT DEVELOPMENT

IRN BRu

IRN BRU

This is the first development that I experimented with, I started off with a brief idea of what colours that I was wanting to use and then had to decide how would I lay them colours out with the detailing of the product. In the mock up product the banner looks very structured due to lack of techniques but I learned from this that whilst designing a can it is acceptable to be free and that you doest have no frame. Another detail that I tried out is trying to separate the text “32” from the rest of the text and make it stand out individually.One of the things that I would improve in this the way the quality of the product and how unprofessional it looks, I will be able to do this by learning and improving techniques on photoshop and applying these techniques to my products.

32

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