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My presentation at the San Francisco Writers Conference 2010
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From Tweets to Book Deal
Build a market, win fans and make money through social media
Matt Stewart@mjfstewart
My Situation – July 2009
Debut novel
Bad economy
Old-school molasses-slow publishing industry
“Loved it, not right for our list”
Perceived as too risky
Background in Tech PR helped
Publishers needed reassurance
Build community
Build platform
Create market
Connect
Know my audience
What’s hot?
When’s the last time you read a novel?
When’s the last time you tweeted?
When’s the last time you read a text message?
What if I release my book on Twitter?
Eliminate the paper trail
@thefrenchrev
thefrenchrev.com
Who’s going to read a whole book on Twitter?
Twitter <-> PR
100+ media mentions, hundreds of blog posts and thousands of tweets reaching millions around the world
@GuyKawasaki Author releases novel – 140 characters at a time on Twitter: http://om.ly/?sDsAC
@xocologo@thefrenchrev love your novel! it's a challenge not to read one from a book :) ...didn't
the doggie diner close in '86? (does it matter?)
@JonesAlexandra @thefrenchrev is there a non-twitter way to read your novel top to bottom and all at
once?? Lovely way with words. Publishers crazy to pass.
@CaityWrites@thefrenchrev this is freakin awesome...and well written too! First novel published on
twitter...talk about new media
@crystalbennes@thefrenchrev I totally don't understand what this has to do with the FR, but I'm loving
it anyway.
@NPbooks Is @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than
'book trailers'? Discuss: http://bit.ly/ou02B -B
@matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i
@thefrenchrev I can't wait to see what happen next ;-) #frrev
What about jerks?
@jeffherrity is reading The French Revolution by Matt Stewart...it's great!
Engage, neutralize, convert
!
Twitter phenom Matt Stewart's humorous epic of one dysfunctional family's quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media
(NA).
Release date:Bastille Day 2010
Twitter builds community
Twitter builds platforms
Twitter creates markets
Twitter helps you connect
Twitter is HOT
Twitter is a helluva lot of work
Do the math
Know YOUR audience
Twitter <-> PR
People want innovation
How did you decide to buy the last book you purchased?
Putting out a book is not enough
Author propaganda
Media
Experts
FriendsYou
How can you get started?
1 thing at a time
Social media enhances relationships
URL is essential base
My technical tools for a URL
People you know – familiar, starter
People you don’t knowAdvanced, more work, better demographics
Piggyback BloggingLess work, more exposure
Matt’s Tips for Awesome Social Comms
Be interesting/add value Speed kills Write back Help Minimize sales pitch BE ASSERTIVE
matt-stewart.com