Twitter for Small Businesses

Kayleigh Platz

Social Media Specialist

Agenda

• Twitter• Best Practices• Crisis Situations• Conclusion

Twitter

• What is it?• Why use it?

What is it?

• Micro-blog• 140 characters • (including spaces)• Handles• Hashtags

Why use it?

Best Practices

• Marketing and Branding• Customer Service• Conversation• Personality

Marketing and Branding

Customer Service

Conversation

Personality

Crisis Management

• A Twitter oops!• Online complaint

A Twitter oops!

A Twitter oops!

Screen grab from http://socialmediatoday.com/kanter/271724/lessons-red-cross-twitter-mistakes-and-how-handle-them

Online complaints

Online complaints

Conclusion

• Easy to use anywhere• Share experiences• Interact with [prospective]

clients/customers• Grow your own network

Connect with us...

www.stratfordcampus.uwaterloo.ca

@uwstratford Kayleigh @write_girl

University of Waterloo – Stratford Campus

University of Waterloo Stratford Campus