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MGP Program Overview

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  • MARCUS GRAHAM PROJECT

  • MARCUS GRAHAM PROJECT

    The Marcus Graham Project is a 501(c) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.

    Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing.

    The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry.

    Founded in 2007 / Incorporated 2009

    HQ in Dallas, TX with over 1500 members internationally

  • Nancy Hill, CEO and President, 4As Cathy Brown, Svp, Director Of Client Services At TPN Cynthia Nevels,President Of Integrality Jason White, EVP Global Marketing, Beats By Dre Nakeisha S. Lewis, Ph.D Assistant Professor Of Marketing At University Of St. Thomas Carol H Williams, CEO at Carol H Williams Advertising Javier Farfan, Former VP Marketing at Verizon Kristin Jarvis, Chief Of Staff at Ford Foundation Dr. Patty Alvey, Director Of Assessment And Accreditation at SMU Ram Krishnan, CMO At Pepsico Renetta Mccann, Chief Talent Officer at Leo Burnett Stephen Kim, VP Marketing at Aol

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    BOARD MEMBERS BOARD OF DIRECTORS

  • MGP Programs

    The Network Online Member Community

    iCR8 Programs Bootcamp + Workshops

    Sound Bite Alumni Professional Development

    The GO Fund - Seminar, Training & Travel Scholarship

    Bill Sharp Award Scholarship

  • The iCR8 Summer Boot Camp is MGPs Flagship Program that provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry.

    Entering its 9th year, in 2017, iCR8 Summer Boot Camp is a summer long internship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.

    iCR8 SUMMER BOOT CAMP

  • PROGRAM SCHEDULE

    MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of:

    Mentoring Speaker Series Agency/Company Visits Interactive Workshops Executive Coaching Course Curriculum Creative Juice-box Sessions Client Assignments Travel

    PROGRAM COMPONENTS

  • PREVIOUS CLIENTS

  • On average 94% of graduates found employment within 6 months

    88% of all MGP Boot Camp alumni have successfully found jobs at some of the countrys leading companies

  • WHERE ARE THEY NOW?

  • In 2015, the Marcus Graham Project inaugurated a spin-off of our successful iCR8 Summer Boot Camp and created a 3-week intense winter boot camp in partnership with Columbia Colleges J-Term. The structure of the program is extremely similar to the summer long experience, however much more focused to one specific industry from a client perspective, and partnered directly with institutions of higher learning. In 2016 MGP hosted the Winter Boot Camp in Chicago and in Detroit.

    iCR8 WINTER BOOT CAMP

  • MGP Workshops

    The Cavaliers, in partnership with Hennessy, teamed up with the Marcus Graham Project (MGP) to host a weekend-long Sports Market ing Workshop for diverse professionals. The workshop was part of the Cavaliers 11th annual Black Heritage Celebration (BHC). A limited number of registered applicants were selected to participate in the free workshop. We will continue workshops in 2016 and beyond.

    Workshop: $15,000 (includes travel, lodging, and registration)

  • THE GO FUND The purpose of the GO fund is to provide financial resource to applicants interested in attending traveling to the often cost prohibitive industry conferences, training seminars, networking functions and educational courses. Through the generosity of sponsors, members of our community, as well as our alumni are able annually attend 4As Transformation Conference, Advertising Week, Creative Week, South by Southwest Interactive (sxswi), and ADCOLOR. GO Fund Scholarship: $5,000 (includes travel, lodging, and registration)

  • THE SOUND BITE As part of the professional development and retention activities of the Marcus Graham Project Alumni Association, the purpose of the program is to continue to connect and engage our alumni with working professionals in the industry in a variety of lunch & learn style forums, semi-casual dinners and leadership retreats.

  • THE SHARP AWARD The Sharp Award is named after Advertising Legend and industry diversity pioneer, William Bill Sharp. His Basic Ad Course and lasting devotion to helping young African American students find careers in the advertising industry was the inspiration for the creation of the Marcus Graham Project. The Sharp Award, sponsored by JWT North America and JWT Atlanta, recognizes excellence in marketing, advertising and media by awarding one (1) future leader a $3,500award.

  • REAL WORLD EXPERIENCE Experiential learning is the process of making meaning from direct experience. Our recruits will have the opportunity to work on actual client work, while building a robust portfolio and managed by experienced professionals. MENTORSHIP COMES FIRST Dedication to true talent cultivation through the program and afterwards UNAPOLOGETICALLY DIVERSE Will focus primarily on attracting talent of color, who are grossly underrepressented in our industry AFFORDABILITY & ACCESSIBILITY Will provide experience to talent through sponsorship, making it available to those who find other programs cost prohibitive

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    The MGP Approach THE MGP APPROACH

  • $100k Boot Camp Naming Rights (i.e. iCR8 Boot Camp powered by your company) Boot Camp Client Assignment (Summer Only) Exclusive access to talent Use of MGP in internal and external PR Logos on website & collateral material Access to key events (i.e. Lavender Hill Gala & 10th Anniversary) Four Sound Bite Sessions $50k ICR8 Summer Boot Camp Client Assignment Early access to talent (shared with addiUonal industry sponsors) o Database Access (Limited ## job blasts) o Use of MGP in internal and external PR o Logos on website & collateral material Access to key events (i.e. Lavender Hill Gala) Two Sound Bite Sessions $25k o Client Workshop (Week Long) o Database Access (Limited ## job blasts) o Use of MGP in internal and external PR o Logos on website & collateral material

    Partnership Opportunities

  • DONT PREDICT THE FUTURE CR8 IT

  • Lincoln StephensCo-Founder / CEOMarcus Graham [email protected]

    Jamil BuieCo-Founder / Director of Content and DevelopmentMarcus Graham Project313.218.3830 [email protected]

    CONTACT