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HistoryWhere we started and what we have

become

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Founder: Andrew Ward

The idea all started back in 2001 when Andrew thought of giving a ‘shoeshine and back rub in cafes‘ to earn some

extra cash. 

The logistical issues of shoe polish and massaging people in business shirts soon became apparent and this idea was replaced with the social format of massaging people in bars and clubs where

uniquely they paid what they felt it was worth.

"Angels were giving 5-minute neck and shoulder massages that felt great and facilitated a unique sensory-based marketing experience across all sorts of markets."

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How we grew3 Minute Angels was incorporated on February 28th 2002.

In the first year, Angels started in one pub then through Andrew's hard work and connections, they were in 70 pubs in Sydney within the year.

3MA has evolved through the conversations that angels had with the recipients who wanted this fantastic stress relieving service in their office.

YOU ARE OUR BEST MARKETING TOOL!

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 3 Minute Angels has been responsible for over 3 million workplace massages

That’s 3 million x 5-minute interactions with workers from different workplaces and 3 million

opportunities to listen to workers talking about their workplace. Be assured that, similarly to the

hairdresser, the Angels have heard it all!

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To make this volume of Halo Massages possible, we have: • Angels across Australia.

 • In 2007 we moved our Management Team to Manila in the

Philippines. We use an internet portal to communicate with clients and staff. Our Manila team includes:o Marketing Manager – Bert Saavedrao Procurement Manager - Jennylyn Saavedrao Our Sales team that are also your State Account Managerso Our Software Engineers and Designers

o Extensive use of technology – we have invested heavily in developing our online solutions, the Staff Site, Booking Engine, public facing websites and remote staff management tools. Our technology is managed by Satya Morrison our National Business Systems Manager

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2010   Angel conversation sparked change again....

 In 2010 Andrew Ward joined forces with Sally Boardman,

psychologist and occupational health consultant to create...      

            

  

Workplace Incentives specialises in providing “in the workplace” products that actually work to maintain a healthy,

happy and effective workplace.

We believe that a workplace needs to be somewhere that you want to come to!

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Workplace Incentives Pty Ltd trading as both 3 Minute Angels and

Workplace Incentives.We have common ownership.

This gives us our sister brands…

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3 Minute Angels is the founding product for Workplace Incentives

The massage process you give is called the “Halo Massage” 

 In fact, the product you will be providing is

‘Massage and Marketing’.

This includes the Halo Massage process and the marketing time made available by this process

to promote Workplace Incentives.

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  One of the side-benefits of our Halo Massage is the opportunity to relax and

let off steam for 5-minutes.  Angels regularly massage the same people in

the same workplace. It doesn’t take long for a picture of the workplace to

emerge!

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Workplace Incentives had a range of products to add benefit

• Employee Engagement Programs • Corporate Health Program  • ‘Crazy for Good’ Pro Bono Program  • Lunch and Learning & Half-day Workshops  • Yoga, Pilates, • Short Format Corporate and Event Massage • Long Format Remedial Massage• Massage Chairs• Connections and Assistance • Ergonomics  • Feng Shui  • Branded Environments 

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2013  With new tech and a stream of people asking for full

format half hour/full hour massage options, the decision was made to expand on two different fronts: 

             1. Digital Angel App – Life Generator Process

Launching iPad minis as standard Angel equipment and a brand new Life Generator Angel app takes us into the

technological age.

We are now able to quickly and accurately record shift data, pass on information to clients, and record consent in the form

of recpient email addresses.

Quantifying the “Halo Effect” the difference between the mood rating at the start, and at the end of the process has never

been easier.

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20132. Launch of new Angel Brands

Angel MassageAngel Massage offers a selection full-body massage services

delivered by trained professionals at a location to suit you.

Additionally, the Celestial Massage™ service, the simplest of the three on offer, harnesses the pay what you think its worth

pricing structure.

Angel WellnessAngel Wellness provides sessions designed to improve and encourage employee health and wellness. Group Exercise sessions as well as Meditation and Yoga are all delivered in

your workplace by trained professionals.

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20132. Launch of new Angel Brands

Angel ExperiencesAngel Experiences combines make-up, manicures, adult face-

painting and promotional staff with our in–house massage services

Angel Experiences can co-create an Experience that recipiants will call “Divine”. We can tailor from our range – or at your

request, something completely bespoke.

Angel Experiences is your touch of luxury when organising:Events

PromotionsHens Parties

Wedding / Bridal PackagesCorporate Rewards

Corporate Hospitality

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Thanks for reviewing the history of 3 Minute Angels and Workplace Incentives.

We hope you enjoy being an Angel as much as we do!

Please go on with your next training resource now.